Born Under the Flag essays

Born Under the Flag essays Mao Zedong had ruled China for more than a quarter of a century. During his rule in China for twenty-five years, he had failed to bring prosperity to China. Maos policies had brought so many catastrophes and suffering to China. In 1966, Mao had launched a Cultural Revolution, a political movement to regain credibility after the fiasco of the Great Heap Forward, a campaign launched by Mao himself to dramatically speed up economic productivity through establishing peoples communes and decentralizing industrial protection. A decade later in 1976, Mao died leaving Chinas economy in shreds and the people of China exhaust due to more than two decades of political chaos. As China began to move away from Maoism, Hua Guofeng, Maos official successor, brought back Maoism by quoting, We must obey chairman Hua like we obeyed Mao. In 1978, Hua lost power to Deng Xiaoping and his followers. A new era had begun for China. A new chapter BORN UNDER THE FLAG was written for Chinese history. Never in E arths history had a nation been transformed with such speed and magnitude. Deng Xiaoping was a former Communist Party leader who had been purged twice in the Cultural Revolution. At first, Deng allowed a freer political atmosphere during which people began to air their long-suppressed grievances. During that time period a new movement, so called the Democracy Wall Movement had surfaced. At first Deng allowed the people to voice out and rebel against the Communist Party, but once it became too strong, he cracked the movement by jailing the activists and leaders. Deng, along with his reformers Hu Yaobang and Shao Ziyang, began blending socialism with a free market economy and Special Economic Zones were opened along the east coast to attract foreign capital and technology. The agriculture collectives located in the countryside were all dispersed and the peasants were allowed to profit fro...

USS Bunker Hill (CV-17) in World War II

USS Bunker Hill (CV-17) in World War II An Essex-class aircraft carrier, USS Bunker Hill (CV-17) entered service in 1943. Joining the US Pacific Fleet, it supported Allied efforts during the island-hopping campaign across the Pacific. On May 11, 1945, Bunker Hill was severely damaged by two kamikazes while operating off Okinawa. Returning to the United States for repairs, the carrier would largely be inactive for the remainder of its career. A New Design Conceived in the 1920s and early 1930s, the US Navys Lexington- and Yorktown-class aircraft carriers were designed to conform to the restrictions set forth by the Washington Naval Treaty. This pact placed limitations on the tonnage of various types of warships as well as capped each signatorys overall tonnage. These types of restrictions were affirmed through the 1930 London Naval Treaty. As global tensions escalated, Japan and Italy left the treaty structure in 1936. With the failure of the treaty system, the US Navy began creating a design for a new, larger class of aircraft carrier and one which used the experience gained from the Yorktown-class. The resulting vessel was wider and longer as well as incorporated a deck-edge elevator system. This had been employed earlier on USS Wasp (CV-7). The new class would typically carry an air group of 36 fighters, 36 dive bombers, and 18 torpedo planes. This included the F6F Hellcats, SB2C Helldivers, and TBF Avengers. In addition to possessing a larger air group, the class featured a greatly enhanced anti-aircraft armament. Construction Designated the Essex-class, the lead ship, USS Essex (CV-9), was laid down in April 1941. This was followed by several additional carriers including USS Bunker Hill (CV-17) which was laid down at the Fore River Shipyard in Quincy, MA on September 15, 1941 and named for the Battle of Bunker Hill fought during the American Revolution. Work on Bunker Hills hull continued into 1942 following the United States entry into World War II. Bunker Hill slid down the ways on December 7 of that year, on the anniversary of the attack on Pearl Harbor. Mrs. Donald Boynton served as sponsor. Pressing to complete the carrier, Fore River finished the vessel in the spring of 1943. Commissioned on May 24, Bunker Hill entered service with Captain J.J. Ballentine in command. After concluding trials and shakedown cruises, the carrier departed for Pearl Harbor where it joined Admiral Chester W. Nimitzs US Pacific Fleet. Sent west, it was assigned to Rear Admiral Alfred Montgomerys Task Force 50.3. USS Bunker Hill (CV-17) - Overview Nation: United StatesType: Aircraft CarrierShipyard: Bethlehem Steel Company, Quincy, MALaid Down: September 15, 1941Launched: December 7, 1942Commissioned: May 24, 1943Fate: Scrapped Specifications Displacement: 27,100 tonsLength: 872 ft.Beam: 147 ft., 6 in.Draft: 28 ft., 5 in.Propulsion: 8 Ãâ€" boilers, 4 Ãâ€" Westinghouse geared steam turbines, 4 Ãâ€" shaftsSpeed: 33 knotsRange: 20,000 nautical miles at 15 knotsComplement: 2,600 men Armament 4 Ãâ€" twin 5 inch 38 caliber guns4 Ãâ€" single 5 inch 38 caliber guns8 Ãâ€" quadruple 40 mm 56 caliber guns46 Ãâ€" single 20 mm 78 caliber guns Aircraft 90-100 aircraft In the Pacific On November 11, Admiral William Bull Halsey directed TF 50.3 to join with Task Force 38 for a combined strike on the Japanese base at Rabaul. Launching from the Solomon Sea, aircraft from Bunker Hill, Essex, and USS Independence (CVL-22) hit their targets and defeated a Japanese counterattack which resulted in the loss 35 enemy aircraft. With the conclusion of operations against Rabaul, Bunker Hill steamed to the Gilbert Islands to provide cover for the invasion of Tarawa. As Allied forces began moving against the Bismarcks, the carrier shifted to that area and conducted strikes against Kavieng on New Ireland. Bunker Hill followed these efforts with attacks in the Marshall Islands to support the invasion of Kwajalein in January-February 1944. With the capture of the island, the ship joined with other American carriers for a massive raid on Truk in late February. Overseen by Rear Admiral Marc Mitscher, the attack resulted in the sinking of seven Japanese warships as well as several other vessels. Serving in Mitschers Fast Carrier Task Force, Bunker Hill next conducted attacks on Guam, Tinian, and Saipan in the Marianas before hitting targets in the Palau Islands on March 31 and April 1. Battle of the Philippine Sea After providing cover for General Douglas MacArthurs landings at Hollandia, New Guinea in late April, Bunker Hills aircraft conducted a series of raids in the Caroline Islands. Steaming north, the Fast Carrier Task Force began attacks in support of the Allied invasion of Saipan. Operating near the Marianas, Bunker Hill took part in the Battle of the Philippine Sea on June 19-20. On the first day of the fighting, the carrier was struck by a Japanese bomb which killed two and wounded eighty. Remaining operational, Bunker Hills aircraft contributed to the Allied victory which saw the Japanese lose three carriers and around 600 aircraft. Later Operations In September 1944, Bunker Hill struck targets in the Western Carolines before mounting a series of attacks on Luzon, Formosa, and Okinawa. With the conclusion of these operations, the carrier received orders to depart the war zone for an overhaul at Bremerton Naval Shipyard. Reaching Washington, Bunker Hill entered the yard and underwent routine maintenance as well as had its anti-aircraft defenses enhanced. Departing on January 24, 1945, it steamed west and rejoined Mitschers forces for operations in the Western Pacific. After covering the landings on Iwo Jima in February, Bunker Hill took part in raids against the Japanese home islands. In March, the carrier and its consorts shifted southwest to aid in the Battle of Okinawa. Steaming off the island on April 7, Bunker Hills aircraft took part in defeating Operation Ten-Go and aided in sinking the battleship Yamato. While cruising near Okinawa on May 11, Bunker Hill was hit by a pair of A6M Zero kamikazes. These caused several explosions and gasoline fires which began to consume the ship and killed 346 sailors. Working valiantly, Bunker Hills damage control parties were able to bring the fires under control and save the ship. Badly crippled, the carrier departed Okinawa and returned to Bremerton for repairs. Arriving, Bunker Hill was still in the yard when the war ended in August. Final Years Putting to sea in September, Bunker Hill served in Operation Magic Carpet which worked to return American servicemen home from overseas. Deactivated in January 1946, the carrier remained at Bremerton and was decommissioned on January 9, 1947. Though reclassified several times over the next two decades, Bunker Hill was kept in reserve. Removed from the Naval Vessel Register in November 1966, the carrier saw use as a stationary electronics test platform at Naval Air Station North Island, San Diego until being sold for scrap in 1973. Along with USS Franklin (CV-13), which was also badly damaged late in the war, Bunker Hill was one of two Essex-class carriers that saw no active service with the postwar US Navy.

Wrtie an executive summary based on Why It's So Hard to be Fair for Essay

Wrtie an executive summary based on Why It's So Hard to be Fair for your supervisor who is having trouble rallying his team - Essay Example ve the underlying reasons as to why employees are being laid off or if they do, time is not taken to allow for questions or even employees’ input on the matter. Firm B employees are further advanced good layoff packages as a sign of consolation. The employees of company B later file law suits claiming unlawful layoffs while none or just a few from firm A file similar suits (122-23). Firm B fund itself using a lot of resources in the lawsuits over and above the funds and benefits granted to the laid off workers. The difference in the above outcome was solely based on the approach taken to handle the situation and this is in regards to process fairness. This entails the manager treating the employees fairly and for the employees to feel that they have been treated as so. After the layoffs it was noted that for firm A the productivity increased for those who were left while in firm B it reduced. This therefore means that the employees who were left were affected by either in a positive manner or negatively. Those of firm A increased productivity because they believed that they had a responsibility toward enhancing organisational growth and felt that if they fail to work hard everyone stands to lose in one way or the other. In firm B workers felt that the laying off process was unjust as no much explanation was give and this reduced their morale a great deal (Brockner 123). As seen above time, resources and productivity was lost simply because the manager in firm B did not take time to be courteous enough to explain the issue at hand or even listen and discuss the situation with employees. The firm also ended up losing a great deal of money in the process. Employees need to feel in such situations their views are taken into consideration as well as their plight. This calls for the management to involve employees in decision making more so in areas that will affect their wellbeing. This scenario is also true with customers who need to feel that they have been

Case study Example | Topics and Well Written Essays - 250 words - 37

Case Study Example Due to having a good reputation and success Creative Bus Service management must ensure that they come up with a good strategic plan. With the board meeting’s conclusion of expansion of profits they have to choose a good strategy that will ensure growth of profits. Mr. Ghosh market survey can be presented clearly through the Internal Rate of return (IRR), Net Present Value (NPV) and Modified Internal Rate of Return (MIRR). These will clearly state the outcome of the proposed projects by the Creative Travel Bus service. The success of the company revolves around the top management ability to manage effectively projects B operating from Delhi to Patna and A operating from Delhi to Joypur. Mr. Ghash should address congestion that hinders bus transport to the management to seek a way out in order to ensure their customers enjoy efficient services and they maintain the good reputation and name the company possesses (The World Bank, 2011). Being the most reliable transport system in India it has to make a decision so as to uphold their name and services to customers. The World Bank, (2011). India Transport sector. Retrieved on 27th November 2012

Ray Bradbury’s Fahrenheit 451 †A Book Analysis Essay Example for Free

Ray Bradbury’s Fahrenheit 451 – A Book Analysis Essay In his book, Fahrenheit 451, author Ray Bradbury highlights the power and importance of obtaining knowledge through books but decries the impact that technological innovations, particularly the television, pose in stifling intellectual and creative development. As a science fiction book that was first printed in 1953, many readers particularly literary critics and students correlate the book to state censorship and subsequent cultural decay presaging the eras following the book’s publication. Indeed, it can be easily gleaned from the main character’s occupation as a book-burning fireman that the book burning per se may be emblematic of   a common situation that most societies have found themselves grappling with – specific stages in nations’ histories whereby basic inalienable rights and freedoms were suppressed. Literary censorship, in particular, has been a recurring theme in many great works of literature. In real life, censorship is something that most governments have resorted to for varied reasons other than as a means of quelling what they categorize as rebellion or insurrection, and in almost every instance, books that echo the sentiments of many great nationalists or radical-thinking individuals have borne the brunt of censorship laws. Some analysts point out that in Ray Bradbury’s book, Fahrenheit 451, â€Å"The book burning is not a government mandated censorship Instead, it is a society-built degradation of the written word. Society has rejected the black and white messages bound in leather and paper† (Przybyszewski).   The author himself does not dispute this observation. Whether it is art imitating reality or the other way around, Fahrenheit 451 is a successful attempt in making readers including those who got to read the book generations after its initial publication ponder on key social and political issues like censorship, even if the author himself had clarified that his novel â€Å"is actually about how television destroys interest in reading literature† (Oleck, par. 1). A lover of the written word, Ray Bradbury hails from humble beginnings in Illinois, which set the stage for his profound yet realistic insights, searing views and cunning overall approach to his subject matter. He was born on August 22, 1920 in Waukegan, Illinois; studied in a Los Angeles High School in 1938, and furthered his education by working nights in the library and pounding away at   typewriter keys and selling newspapers in Los Angeles by day (â€Å"Ray Bradbury Biography†).   It can be noted that Fahrenheit 451, in many ways, pays homage to Bradbury’s Waukegan hometown.   It is in this locality that he developed an enormous and lasting appetite for books and a love for libraries, something which is continually described in his book. As Bradbury himself narrates: From the time I was 9 up through my teens I spent at least two nights a week in the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   town library in Waukegan, Ill. In the summer months, there was hardly a day I could   Ã‚  Ã‚  Ã‚  Ã‚   not be found lurking about the stacks, smelling the books like imported spices, drunk   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   on them even before I read them (Moran). Based on the author’s personal narrative, one clearly sees how he obtained the characteristic ease in describing to readers a well-stacked library, and how he skillfully let some of his characters express forceful sentiments about books not just as a storehouse of knowledge and cultural heritage of nations, but as instruments to guide man in living and making decisions about the future. Ray Bradbury’s Waukegan roots likewise armed him with first-hand knowledge and distinct style of writing about a specific subject matter as firefighters. As another writer gathering from Ray Bradbury’s musings in writing Fahrenheit 451: Bradburys wary respect for fire can be traced back to his Waukegan youth, where he   Ã‚  Ã‚   would pass the firehouse on his way to and from the Carnegie Library and end up   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   writing down his descriptions (Moran). Ray Bradbury’s remarkable style is indeed something which has not escaped discerning book readers and analysts. â€Å"While a lesser writer would have to content himself with beating the reader over the head with description and exposition, Bradbury is able to make his nightmare world real with economy and subtlety. The horror never grabs you by the throat as in a Stephen King novel; instead it creeps into your soul almost unnoticed† (Wright). Content-wise, what American writer Ray Bradbury sought to impress on his readers is the fact that humanity stands to be strangled by the very forces – or trappings of modern living   that had originally been conceived to make life better. Bradbury makes a very good point in singling out television as the piece of equipment that most people have been overly relying on, and it comes at a very huge price: a stifled intellectual development. Indeed, of all the new modern conveniences or gadgetry the world has ever seen, one medium of communications which remains all-powerful or influential to minds and attitudes of people of all ages is the television. It is evident that Bradbury possessed remarkable foresight in ascertaining early on that people are bound to be enslaved. One of many insightful reviews about Ray Bradbury and his book states: Bradburys novel — or novella, really — is an inspired criticism of what we now call   Ã‚  Ã‚  Ã‚   the information society, and the yawning chasm it is creating in our collective soul.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In it he managed to predict with frightening accuracy such current social pathologies   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   as the dumbing down of popular entertainment and education, our growing addiction   Ã‚  Ã‚   to empty sensory stimulation, the rise of random violence among youth, the increasing anomie and alienation among everyone (Wright). Indeed, it takes a meticulous eye attuned to his surroundings for a writer to realistically depict current real-life situations as well as future scenarios. One important point that Ray Bradbury stressed in Fahrenheit 451 is that most of the time, people’s enslavement, whether by societal forces or modern technological advances, do occur from their own volition or free will. â€Å"It’s ordinary people who turn away from reading and the habits of thought and reflection it encourages. When the government starts actively censoring information, most people don’t even bat an eye† (Bradbury 183). It is true, of course, that in the present society, there are many cases of jaded individuals – especially ordinary citizens who wield little or no power to go against the powers-that-be – who initially protest but end up allowing circumstances like government   restraints on media/information to prevail or take place.   It is, however, an inescapable fact that many freedoms, like free speech and expression of ideas through books, are not absolute. This is something that advocates of censorship keep harping on. Introspection will show that in many ways, people, during these increasingly complex times and informational bombardment, do succumb or let government impose controls as the latter may deem morally and socially and politically fit. In doing so, it becomes a clear case of the antagonist turning into an ally. In societies which do a good job of balancing interests and rights, this may be permissible. There are, however, exceptions to the rule. There are people may rant and do nothing, but there are some individuals who even band together to form a coalition or cause-oriented group/association to bat for what they perceive as just. To their minds, the words of 18th century political theorist and philosopher Edmund Burke, of letting evil triumph if good men do nothing, may be ringing loud and clear. Reverting to the other main issue tackled by the book, which is the tendency of people to allow themselves to be enslaved by new technology and turn away from the many virtues of reading books, this is a universal problem pervading modern societies today. Ray Bradbury may have crafted decades ago a concise book about a dystopian society, but its message reverberates up to the present age, when gadget-toting new generations turn to books only when school requires them to, or when a bestselling book-turned-movie or escapist adult novels catch their fancy. In effect, the firemen’s task of burning books in the novel is actually a metaphor for the way a society’s citizens allow themselves, or their knowledge and future, to be stunted.   â€Å"The firemen are rarely necessary. The public itself stopped reading of its own accord† (Bradbury 87).

Eating Disorders Essay -- Papers Health Weight Fat Essays

Eating Disorders An eating disorder is a serious disruption of a persons eating habits, in some cases it may be a reflection of abnormal psychological functioning. The two most common eating disorders are, anorexia nervosa, and bulimia nervosa. Both of these eating disorders are most common among adolescent girls, but they do occur amongst older people and are becoming more and more frequent amongst men. Also they were originally only found in European countries but are becoming more common all over the world. Anorexia nervosa This is a disorder where the person fears that they might become overweight. (despite being seriously underweight) therefore they engage in self starving to try to prevent this from happening. Bulimia nervosa This is a disorder in which the person will engage in episodes of uncontrollable eating ?bingeing? which is then followed by self indulged vomiting, ?purging?. People who have bulimia have abnormal concerns with body size and a morbid fear of being or becoming fat. Characteristics of anorexia There are four listed criteria for anorexia Anxiety This is a key characteristic of anorexia. The anxiety associated with the disorder and the excessive fear of becoming fat. People who have anorexia not only become obsessed with weight but they also become fearful of weight gain. Weight Weight loss has become to be considered abnormal when it drops below 85% of the persons normal weight, based on their age and height. People who have anorexia develop abnormal eating habits. For exampl... ...rigger biological responses and a behavioral cycle of reinforcements. If someone fears weight gain, ho or she diets and starvation leads to changes in neurotransmitters. If an individual starts losing weight and dieting then this leads to an increased attention and attractiveness, encouraging further weight control. The found concept of faulty cognitions may also offer a form of treatment for the disorder. By dealing with the fear of weight gain itself. It may also offer methods of detecting people at risk of developing bulimia. It may also be that certain characteristics co-vary with a persons faulty perceptions. E.g. a person, who has maladaptive assumptions, may also have a more rigid cognitive style. It could therefore be this rigid cognitive style rather then the faulty perceptions that causes bulimia.

Comparison Between E-Business and Traditional Business

INTRODUCTION Electronic Business (E-Business) is a perplexing practice due to the numerous aspects it involves. In today’s rapidly changing environment, organizations adopt E-Business to respond to several business drivers. The progressions of the macro-environments are creating innovative business environments, in which E-Business is considered a normal practice. This paper attempts to model the business environment and evaluate its competitive characteristics by comparing the traditional business with E-Business. Kreplin.K, et al (2000), identified â€Å"Reality† and â€Å"Virtuality† terms; these terms differentiates traditional business from E-Business. According to Kreplin. K, et al (2000), E-Business is based on a virtual (digital) business process with a virtual agent, and virtual product. Traditional Business is a physical business process with respect to the macro-environments. The macro-environment components can influence the way entrepreneurs use the internet to coordinate export businesses. Analysis of the macro-environment comprises of cultural, economic, competition, political and legal factors that affect the way business transactions are made today.CULTURAL CHALLENGES In the cultural dimension, traditional business entrepreneurs will face a major challenge. In this case, infrastructure cost is what worries traditional businesses of today. As opposed to E-businesses, online business transactions incur minimal cost (Robertson. B & Sribar. V, n. d. ). Whereas, traditional businesses will have to incur a significant amount of cost in order to remain competitive in the market. This is due to the fact that there is a paradigm shift towards a more innovative market alongside the consumers.Through the report it is assured that in the long term infrastructure cost will be the key obstacle for traditional entrepreneurs as newer technological innovations take place (Robertson. B & Sribar. V, n. d. ). Opposing to the traditional method of business, E-businesses also have their share of cultural challenges. Firstly, entrepreneurs will experience a change in the nature of workforce (Parreiras. F , n. d. ). According to Heerwagen. J, Kelly. K, Kampschroer. K (2010), the structure of work is now more cognitively complex, team-based, nd time pressured. This movement causes entrepreneurs to be more competitive. Secondly, there is resistance to change when an organization moves towards adopting E-business (Parreiras. F, n. d. ). In a research done by Ahmed. Z and et al. (2006), it was determined that the resistance to change will cripple the organization. Thus, it is important for the entrepreneurs to adapt to rigid cultures. ECONOMIC CHALLENGES In the aspect of economy, the nation’s currency plays a vital role. Thus, it also poses as an obstacle for traditional businesses.In areas of importing and exporting, entrepreneurs need a mutually agreed upon currency (e. g. U. S dollar) due to different payment methods. Furthermore, being sensitive towards exchange rates of currencies is vital as it will affect the buying decisions (Kavas. F, 2011). As compared to E-business transactions, the fluctuation in currency is harder to depict; thus, becoming a challenge for traditional businesses. On the other hand, E-businesses also experiences economic challenges. Firstly, the free entry into the digital market will be a problem for entrepreneurs.As there are minimal barriers to entry, it would mean that E-businesses are operating in a highly competitive market whereby competitive advantage is almost impossible as highlighted by M. Hassan & E. Harris (2007). With this tight competition among entrepreneurs the issue of imitation of products will arise. As described in the related research paper, it was revealed that a massive amount of imitation took place as it was a cost effective method to most entrepreneurs. Therefore, it becomes an obstacle for E-business entrepreneurs. COMPETITIONWhen it comes to t raditional businesses, entrepreneurs will definitely face competition. One major factor that entrepreneurs have to consider while exporting their products is the difference in time zones. An article written by Henricks. M (2006) explains that the time zone differences will cause a lot of difficulty in terms of decision making, planning shipment, organizing logistics and more. As opposed to E-business, E-business have online softwares that enables smooth communication through digital platforms regardless of time zone differences.For E-business entrepreneurs, the first challenge here is the difficulty to obtain capital large enough for any ventures. This includes the research and development needed for the product. In the report â€Å"Managing Worldwide operations & Communications with Information Technology† (2007), it was highlighted that many venture capitalist will incur higher risk with large sums of capital. This is because there is high uncertainty of success for entrepr eneurs to compete in an open market environment. In addition, another factor arises which is also known to be labour market exuberance.This is described as an irrational competition that arose with the increasing need of technical skills (e. g. software programming). Therefore, firms will likely experience a short supply of skilled workers (Wright. P & Lee. D , 2000). POLITICAL & LEGAL CHALLENGES In the area of political and legal, there is a major concern of the country’s policy for traditional businesses. Entrepreneurs need to abide by both the local and the other country’s laws and regulations while selecting to export goods over. This is due to several laws are made according to the country’s culture and beliefs (Kavas.F, 2011). For instance, products that contain pork are restricted in Islamic countries due to their religious beliefs. Apart from that, there is an essential concern of the security and privacy of E-businesses (Parreiras. F, n. d. ). A researc h on â€Å"Security and Trust in E-Business† by Valmurugan,M. S (2009) discussed the unawareness of E-business transactions and the degree of confidentiality of E-business transactions. Without the trust of consumers, entrepreneurs in the E-business line will be facing serious competition to obtain their share of the market.Another major concern is the government regulations. The government needs to play a role to protect the consumers against unfair and deceptive trading especially when it comes to Internet banking (Kay. A, Hafeez. K & Siddiqi. J, n. d. ). Therefore, this would become a small obstacle for E-business entrepreneurs as they need to adhere closely to government policies. CONCLUSION This research paper covered numeral aspects of traditional businesses and E-businesses with respect to the macro-environmental challenges faced by the entrepreneurs.Because we live in a rapid changing environment, businesses will continuously face multiple challenges. The traditional way of business may have been successful in the past, but now is the time for change. E-business enables organizations to reach global markets; thus, crossing borders with less restraint from trade barriers. Evidently illustrated by Fleenor. C & Raven. P (n. d. ), the adoption rate of internet is growing tremendously and that governments of international countries recognises such growth; hence, promoting it as well within their country (e. . E-government). Although there may be areas that E-business is a challenging area to pursue; however, without such obstacles businesses will never revolutionalize. Therefore, it goes to show how businesses have evolved over the decades. Business entrepreneurs need to be more innovative as traditional business will soon be uncompetitive. 1,111 words Reference List Ahmed, Z. et al. (2006)  RESISTANCE TO CHANGE AND ERP IMPLEMENTATION SUCCESS: THE MODERATING ROLE OF CHANGE MANAGEMENT INITIATIVES. [online] Available at: http://web. usm. my/aamj/11. . 2006/AAMJ%2011-2-1. pdf [Accessed: 26/9/2012]. Fleenor,, C. and Raven, P. (n. d. )  Barriers To Effective E-Business In Developing Countries. [online] Available at: http://www. google. com. my/url? sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&ved=0CC0QFjAB&url=http%3A%2F%2Fcluteonline. com%2Fjournals%2Findex. php%2FIBER%2Farticle%2Fdownload%2F3912%2F3957&ei=dTRlULXHAcnlrAeTuICgDg&usg=AFQjCNFo3MqMmHHbqbtHGpyGH9MPiLUQhA&sig2=NnGIv4mCofIkSx211W9PVw [Accessed: 28/9/2012]. Hassan, M. and Harris, E. 2009)  Entrepreneurship and innovation in e-commerce  . [online] Available at: http://www. journalamme. org/papers_vol32_1/32114. pdf [Accessed: 25/9/2012]. Heerwagen, J. et al. (2010)  The Changing Nature of Organizations, Work, and Workplace. [online] Available at: http://www. wbdg. org/resources/chngorgwork. php [Accessed: 26/9/2012]. HENRICKS,M . (2006)  How Time Zones Affect Global Businesses. [online] Available at: http://www. entrepreneur. com/article/160228 [Accessed: 28/9/ 2012]. Kay, A. et al. (n. d. )  AN EMPIRICAL STUDY OF THE KEY DRIVERS AND

Google Business Strategies Essay

Executive Summary This report provides an analysis of Google’s development of new strategic resources, dynamic capabilities and core competency, Analysis of competency test, Google’s competency foundation to compete in shopping related searches and the positive impacts of Google’s competencies towards its business model. Moreover, this report provides recommendations that Google are effectively able to utilise. Introduction Google, a provider of multiple products and services, with the mission to â€Å"organise the world’s information and make it universally accessible and useful†, is the number one web search engine. Additionally, Google has an old online shopping service site whose rivals include Amazon and eBay (Newth, F 2012). However, recently, in 2012, Google announced its adaption of a new paid model, where retailers were now starting to get charged. Moreover, the bases discussed throughout the report will be grounded in Google’s competency test, and its impact towards Google business model (Newth, F 2012). Google’s development of new strategicresources, dynamic capabilities and core competency Google’s recent change of passing on costs, a fee, to online retailers who display their products on the Google online shopping site (Hartwig, J. I 2012), will require Google to develop new strategic resources, dynamic capabilities and a core competency. Firstly, developing new strategic resources to work aside Google’s new paid model (Hartwig, J. I 2012), will mean that Google will need to improvise on teaching Google employees currently working in the Google online shopping sector, to adapt to the new changes appropriately, through being educationally mentored on new policies, procedures and most importantly, advancing this new process in a sustainable way (Sullivan, J 2007). Moving on to the development of dynamic capabilities, here, Google will need to effectively make changes towards the company’s internal and external organisational skills, resources and functional competences moreover, reviewing the company’s strengths, as a result of adapting to the new change(Newth, F 2012), that is, the re positioning of Google’s online shopping paid model. This is a crucial change to develop, as vice president of product management for Google shopping, Sameer Samat, explained that by  repositioning to an all-paid model will increase further trustworthy data(Sullivan, D 2012) , hence, it will greater improve the shopping search experience for its customers. Additionally, Google’s core competencies have already created various competitive advantages for the company, and as a result, Google will need to review their most valuable competitive advantage, and put emphasis on those advantages they have over other similar companies, such as Amazon who provides an online shopping service (Sullivan, D 2012). Analysis of competency test Referring to â€Å"appendix 1†, a competency test of Google was completed, and is now going to be further analysed. Additionally, the competency test as completed was based around three of Google’s strategic assets, that is, their employees, Google’s strong brand name and their loyal customer base. It should also be noted that the analysis for the business model impact will be discussed further in the report. The first strategic asset discussed is Google’s experienced and knowledgeable employees. Google is the number one best company to work for in America, as voted by the company’s very own employees (Sullivan, J 2007). Alongside this, Google acknowledges its employees by offering employees everything they need to get them focused on specific aspects such as creativity and innovation. Google also focuses on helping their employees have the correct information and resources in regards to their work (Sullivan, J 2007). Moving on, whilst providing to the employee’s work needs in every way possible, Google’s unique employees are also provided with outstanding people management practices, as a result of the company’s use of the people analytics approach. Google training efforts aren’t the usual traditional tactics applied, Google’s development efforts are decentralized meaning Google employees demonstrate self directed learning (Sullivan, J 2007). Along with self directed learning employees also demonstrate, continuous learning and development, and adapting to changes when needed, are key features that can be direct parallel to the core employee competencies at Google (Sullivan, J 2013). Moreover, when undergoing a â€Å"VIRO test†, to assess whether or not Google’s employee dynamic capabilities can become a competency, as presented, Google employees pose three of the four characteristics; valuable, organisation and rare. These characteristics are related to the employee’s competencies, as here, the  main employees competencies include, information and gathering, where employees are able to locate and collect data from a variety of sources, whilst also analysing the data in order to prepare it into meaningful reports (Sullivan, J 2013). Another competency is business perspective, whereby employees use an understanding of the company’s issues, processes and outcomes in order to enhance Google’s overall business performance. Additionally, Google employees manage important resources such as financial information, in order to achieve short and long term goals (Sullivan, J 2007). Moving on, the next strategic asset is Google’s strong brand name. Google’s brand name is one of the most recognised brand names globally, and is one of the leaders in internet brands. In 2010, Google for the fourth time was presented as 2010’s world valuable global brand, close to major competitors such as Microsoft (Interbrand, 2010). Alongside Google’s significant brand image, Google’s strong infrastructure base, another dynamic capability, is the base for providing new and advanced innovative products and services to end users; that is consumers (McDermott, T). Here, the company brand name plays a rather large role to add to Google’s strong brand name, as the strong infrastructure base allows Google’s new innovative products to gain a competitive advantage, hence keep its strong brand name visible(McDermott, T) . Moreover, like Google’s employees, the company’s strong brand name lies within similar VIRO test characteristics, such as , Valuable, rare and Imitability. Alongside these characteristics, Google’s strong brand name competencies as presented in table one, have given Google the opportunity to enter in a wide variety of markets, and has produced a competitive advantage, as well as, making Google profitable for the company in both short and long terms(Tsai, M 2011). Additionally the last strategic asset for Google is loyal customer base. Google’s dynamic capabilities in this case, refers to the company’s strong customers based brand equity and Google’s ability to create outstanding customer value. Starting with customer based brand equity, here Google utilises its customer brand loyalty which is attached to many benefits for the company such as greater brand loyalty from users and an increase in Google usage (Bhasin, K 2011), just to name a few. Here, Google is able to command for increased price premiums and receive additional trade cooperation and support. To add, customer value and customer brand relationships are the foundation of Google’s brand  resonance, for instance, Google’s search advertising has created a better fit between meeting potential customers’ needs and the relevant advisement. Hence focusing on these attributes has allowed Google to add these as one of their strengths towards the o verall company (T. Y. Chan, C. Wu, Y. Xie 2011). Furthermore, Google’s loyal customer base VIRO test characteristics as presented in table one, makes Google’s capability a true competency. In regards to this, the main reason it could be drawn upon that Google has a loyal customer base is through its ratings (Bhasin, K 2011). This can be seen through Google standing out as one of the top search engine for users, hence the reason for such a large customer base, whilst beating Bing and Yahoo, other competitors in the same category (Bhasin, K 2011). Google’s competency foundation to compete in shopping related searches An analysis of the competency test derives favourable outcomes for Google to more effectively compete in shopping related searches. Considering the fact that Google already has a highly established reputation, it sets itself as the most used search engine for users, hence allowing Google to better compete in online shopping (Bhasin, K 2011). Google’s high consumer awareness, strong market position and core employee competencies further contribute to their competitive advantages, resulting in a higher chance of shopping-related searches. Referring to Google’s online shopping transition to an all paid model, Google believes â€Å"that by having a paid relationship, it can better ensure the quality of what it lists in Google shopping† (Sullivan, D 2012). To add, Google also believes that it will provide more trustworthy information, which improves the shopping online search experience for both retailers and customers (Sullivan, D 2012). Overall, Google has the ability to utilise its competencies and competitive advantages in providing users with more out of their search engine, by working on making it easier for users to search and compare products whilst shopping online. In addition, by assisting shoppers to locate the best deals, they’re able to increase traffic to retailers in order for shoppe rs to easily find their sites (Sullivan, D 2012). The positive impacts of Google’s competencies towards its business model Furthermore, as mentioned above, Google has the proper competency base to effectively compete in shopping related searches. As Google has the proper  mechanisms and competencies to compete, it brings alongside it positive impacts towards Google’s business model. The positive impact of employee competencies at Google, include the positive attributes Google employee’s pose such as strategically working on intrinsic challenges on a daily bases, effectively gathering and processing appropriate information to further enhance Google’s culture of innovation , having a rather unique business perspective and resource management have greatly impacted the company’s business model (Sullivan, J 2007). Moreover, Google’s strong focus on human capital and retention (Sullivan, J 2007), overtime, has given employees the opportunity to make a positive business impact towards the company’s overall business model, such as their ability to execute their move into online shopping, whilst competing with other large online shopping companied such as EBay and Amazon. Moving along, like Google employees, the company’s strong brand name also has a positive impact towards Google’s business model, as Google’s strong market position allows Google to be innovative with its offering products and services, which in the long term adds value for the company, through increased sales (T. Y. Chan, C. Wu, Y. Xie 2011). Google’s outstanding recognition, through high consumer awareness, allows the company for more opportunities to seek, such as still being an effective competitor in the online shopping sector, though previous changes were put into place (Sullivan, D 2012). Overall, Google’s strong brand names, and its competitive advantages such as the competencies as mentioned above, play an important role in positively impacting the company’s business model. Similarly, like competencies from knowledgeable and experienced employees, and the company’s strong brand name, Google’s loyal customer base also has a positive impact. Google’s recognition as the top search engine for online users (Interbrand, 2010) gives Google the opportunity for expansion, as its built customer base are more likely to become a continuous user of Google’s product lines and services, if they are able to be correctly executed, such as Google’s online shopping changes, that even though there were speculations (Morphy, E 2014), once placed into action, it was a more effective way for users to and retailers to sell and buy products. Whilst creating value from Google’s loyal base, in the long term, this largely impacts Google’s overall company’s business model, as this competency has created a competitive advantage (T. Y. Chan, C. Wu, Y. Xie  2011) that even though other search engine company’s may be successful, Google is still deemed as the most popular and most chosen by its users. Recommendations Presented, are recommendations Google should effectively consider and utilise in order to stay competent, meet to its consumers need and moreover keep an overall positive impact towards the company’s business model. Google is grounded in its culture of innovation; however, with the increase of competition, Google will need to overcome this challenge. In order to preserve its culture of innovation as they grow, it is highly recommended that Google overlooks its employee’s competencies and re adjust some aspects, so employees are able to effectively execute any task given, in order to keep Google’s innovations unique, and superior (Morphy, E 2014). Google should utilise appropriate dynamic processes that result in capabilities that adds to the strength of the company, in order to develop strong and positive competencies that support Google’s unique business model. In turn, this will result in a competitive advantage that Google will be able to override its c ompetitors. Moving along, in order to compete with competitors in the online shopping sector, such as Amazon and eBay, Google will need to effectively build onto its dynamic capabilities, by critically reviewing the strengths of their strategic assets, such as Google’s strong name (McDermott, T). This can be done through promotional strategies and the correct use of their enormous brand recognition in order to allow Google to make smart investments in terms of their retail efforts. Moreover, in regards to the Google online shopping site, in order to terminate speculation (Owen, V 2013) with Google’s customer base, Google should provide search results that are in the best interest of consumers shopping online, not provide customised search results that only work in the best interest of retailers and advertisers. Conclusion In conclusion, it is evident that Google has positive competencies to contribute to the company’s business model, as a result of Google’s strategic assets, dynamic capabilities and its competitive advantages. Moreover, this has allowed Google to maintain its strengths, whilst allowing for greater opportunities for growth and expansion. References Bhasin, K 2011, â€Å"The 20 Brands -The Most Loyal Customers†, Viewed 24th March 2014, < http://www.businessinsider.com.au/brand-loyalty-customers-2011-9?op=1 > . Hartwig, J. I 2012, â€Å"Google Shopping: Preparing for Paid Listings† Viewed 5th April 2014, . Interbrand 2010, â€Å"Interbrand Releases 11th Annual Ranking Of The 100 Best Global Brands†, viewed 20th March 2014, McDermott, T, 2004, â€Å"Defining Google†, Viewed 18 March 2014, . Morphy, E 2014, â€Å"Google Can Handle Data, But Can It Handle Actual Shoppers?†, Viewed 28th March 2014, Newth, F 2012 â€Å"Strategic Management and Business Models: A Modular Approach†, Business Expert Press, 1st edition, pp.80. Owen, V 2013, â€Å"Sellers Hit By Google Chargers†, Daily Mail, United Kingdom. Sullivan, D 2012, â€Å"Google Product Search to Become Google Shopping, Use Pay-To-Play Model† Viewed 20th March 2014, Sullivan, J 2007, â€Å"Google†, Journal of Workforce Management, vol.86, issue 20, pp.42. Sullivan, J 2013, â€Å"How Google Is Using People Analytics to Completely Reinvent HR†, Viewed on March 25th 2014, < http://www.tlnt.com/2013/02/26/how-google-is-using-people-analytics-to-completely-reinvent-hr/ >. T. Y. Chan, C. Wu, Y. Xie 2011, â€Å"Measuring the Lifetime Value of Customers Acquired from Google Search Advertising† Marketing Science, vol.30, issue 5, pp.837-850. Tsai, M 2011, â€Å" A Grounded Theory Study On The Business Model Structure Of Google†, International Journal Of Electronic Business Management, vol.9, issue 3, pp.231-242.

Battle Of Antietam Essays - Military Personnel, American Civil War

Battle Of Antietam Essays - Military Personnel, American Civil War Battle Of Antietam The Battle of Antietam was fought on September 17, 1862. The United States Army of the Potomac led by General George B. McClellan fought against the Confederate Army of Northern Virginia led by General Robert E. Lee. The battle was fought along the Antietam Creek near Sharpsburg, Maryland. Both of the armies were densely concentrated in the Sharpsburg area, and it was a very bloody battle. The Union Army lost over twelve thousand men, while the Confederate Army lost around ten thousand men. General Robert E. Lee narrowly escaped defeat this battle and the lack of men cause him and his army to retreat back in to Virginia. Lee had good reason for wanting to bring Maryland into the Confederacy. With having Maryland, he would have good location to attack the major cities like Washington D.C. and Philadelphia. It would also give him a chance to get to the rich farmland of the North that would give his army supplies of food. Lee split up his army of fifty thousand men, sending Stonewall Jackson to capture the Union arsenal at Harpers Ferry. He told James Longstreet to move north towards Hagerstown, Maryland. Smaller groups were left with the task of guarding against McClellans troops. Even with all the planning, his adventure seemed to be doomed from the very beginning. The people of Maryland did not give Lee and his Confederate troops a happy welcome. Instead of being treated like heroes as Lee thought, they were treated like invaders. Even the secessionist from Maryland did not like the idea of the Confederacy invading their state. Lee was setback once again when a letter containing his plan of attacks a nd the locations of all Confederate troops were found by a Union private near Frederick, Maryland. If McClellan had moved quickly, he could have easily crushed Lees army and ended the whole war altogether. But McClellan did not move quickly enough and within twenty-four hours, Lee learned of his danger and pulled his troops to Sharpsburg. On September 15, Stonewall Jackson captured Harpers Ferry and was moving to join up with Lee at Sharpsburg. When Lee arrived at Sharpsburg, he met Longstreet and, with their troops, they occupied a ridge overlooking the Antietam Creek. Later on during that very same day, McClellans troops, under the command of Major General Ambrose Burnside came up and occupied the other side of the creek. Longstreet was horribly outnumbered, almost five to one, but McClellan did not order the attack. Instead, he took an entire and studied the situation. During the time McClellan took to study the situation, Jacksons forces rejoined Lee, and another Confederate div ision under the command of General A.P. Hill, was moving to join Lee. On September 17, 1862, the Battle of Antietam, or Sharpsburg, began. There was a massive attack of cannon and rifle fire. General Joseph Hookers men crushed the Rebel troops. Only a counterattack by a Texan force kept the Yankees from breaking the Confederate line. Hooker threw his troops up against the Rebels, causing heavy losses. Several hours later, General Mansfields Union Corps struck at Hoods men in the second Union attack. Mansfield was killed almost instantly, but that did no stop the fighting that just raged on and for hours the pattern attack and retreat was just repeated. Neither side seemed to get the clear advantage. In the third attack of the day, General Sumners Corps found themselves caught in a pocket and in a matter of minutes, over 2,000 men fell to the ground. The fourth Union attack of the day, two other divisions of Sumners Corps were met by Daniel Harvey Hills troops at a suknen road in the middle of the Confederate position. Since this was the site of some of the most bitter and desperate fighting of the day, that area was called The Bloody Lane. The Union troops just kept on pushing forward and finally reached a position that overlooked the entire battlefield. At this point, McClellan had another chance to end the battle just by sending a large-scale attack from their high ground, but the call never came. After trying to cross the creek over the bridge, which is now named after him,

The best ways to beat work procrastination

The best ways to beat work procrastination Are you such a compulsive procrastinator that you’ve even found a way to put off figuring out how to overcome procrastinating? If things have gotten that bad, it’s likely time to make a positive change in your life. The effects of procrastination on your life can be far-reaching and extreme if you let things get out of hand- everything from avoiding individual growth and missing out on opportunities to constantly disappointing people in your personal and professional orbits are common for those who choose this behavior pattern. The results can have a negative impact on your life path and well-being- both in the short-term and over the long haul.Step back and take a personal inventory of your typical habits and behaviors. All aspects of your life are fair game- from your work life to relationships with friends and family to handling your personal responsibilities and chores on a daily basis. Be honest: are you often guilty of putting things off? Do people in your life ro utinely call you out for avoiding important tasks? Has procrastination taken its toll and left you with a series of regrets and lost chances? If you’ve answered yes to any or all of these questions, it’s no wonder you’re looking for ways to end this destructive cycle and stop putting things off as a matter of habit.If you’ve decided not to procrastinate any longer and address your problem, then consider the following strategies to put it in your rearview mirror.1. Have a to-do checklistIf feeling overwhelmed by a nebulous and free-floating list of tasks often leads to your procrastination behavior, then try organizing your daily to-dos into a structured checklist. By using a straightforward and easy-to-follow checklist, you can clearly see exactly what you need to take care of each day and chart your progress, which can be a great motivating tool in itself- the more you get done and the more checkmarks you see on your list, the more motivated you’l l be to push forward and finish your chores!2. Avoid non-functional multitaskingSure, these days the average person juggles multiple activities at any given time during the day, but is it affecting your ability to stay focused and on task enough to follow it through to the end? Everything from texting while on the phone to watching YouTube videos while finishing up key assignments has become standard operating behavior, but for some people, this type of â€Å"multitasking† really just keeps them from confronting- and completing- the things they need to get done. If this sounds painfully familiar, then you may be spreading yourself too thin or making it too easy for your focus to shift away from your priorities. When facing an important task, try giving it all of your attention and effort instead- not only will it be easier to finish, but you’ll also likely complete it faster, which means you can move on to other (possibly more fun) things quicker.3. Break down big task s into manageable chunksDo the size and scope of difficult, complex, and multi-step projects send you running in the opposite direction? If so, then get strategic and break down big tasks into manageable steps that don’t fill you with fear and anxiety. There’s an old saying that â€Å"a journey of 1,000 miles begins with a single step,† and the same notion holds true for large-scale projects. When faced with a big â€Å"1,000-mile† task, lay out all the steps you need to take to get to the end, and then take them on one at a time.4. Give yourself positive reinforcements and negative consequencesThe truth is, you’re likely your own best â€Å"overseer† when it comes to getting things done, and you’re in the perfect position to treat yourself for staying on task- and conversely, providing the appropriate consequences when you procrastinate. When it comes to staying motivated and focused, there’s nothing like a little reward for a job well done at the end to keep you on task. Also, the desire to avoid a negative consequence can be equally as motivating as you fight against your  evasive behavior.If you’re tired of procrastination and the negative effects of putting things off have taken its toll on your life, then use the strategies presented here to break free from these unhealthy behavior patterns and make positive and lasting changes in your life.

End of the Century Essay Example | Topics and Well Written Essays - 2000 words

End of the Century - Essay Example Opening the introduction of Reading the 'Fin de Siecle', Sally Ledger and Roger Luckhurst say: "The Victorian fin de siecle was an epoch of endings and beginnings. The collision between the old and new that characterised the turn of the century marks it as an excitingly volatile and transitional period; a time when British cultural politics were caught between two ages, the Victorian and the Modern; a time fraught with anxiety and with an exhilarating sense of possibility, (2000, p. xiii). According to them, women, imperialism, realism, journalism, drama, art, psychology, science, communication, education, democracy, politics, and meaning and expression of sex were all changing, at the turn of century. Intellectuality had a new meaning and geography of Europe, relationships between governments and countries were fast altering beyond recognition. They say that the allure of fin de siecle, its 'naughtiness' were reflected in the fantasies of the late twentieth century. Those are the ending of Victorian days, days of Charles Dickens, Victor Hugo, Arthur Rimbaud, Thomas Hardy, Oscar Wilde, steam engines, literary groups, learned institutions, proud cultural heritages. In Europe, everything was so well established that people and intellectuals were craving for some change to break the monotony. It was a moment that started a literature movement in almost all the regions. As the authors say, the end of the century was also the beginning of another century in the true sense. World was ready for a new era full of new ideas, wars, scientific discoveries, new art and individuality in every scene. The era of Postmodernism had started. They were the days when Paris was full of radical ideas in literature and various forms of arts. "When German troops withdrew from Paris after the Franco-Prussian War of 1871, French anarchists briefly established the Commune of Paris. Though the Commune of Paris was not long-lived, it seemed to set off a time in French culture when radical ideas in literature, art, theatre, and architecture were allowed to blossom. Paris became the center of avant-garde culture" http://lala.essortment.com/literaturemovem_rzkb.htm The unconventional ideas of writers like Stephan Mallarme, Guy de Maupassant influenced the new generation enormously. The saddest moment of fin de seicle came when Captain Alfred Dreyfus was falsely accused of spying for Germans, convicted and was deported into Devil's Island. Writer Emile Zola in his famous open letter 'J'Accuse' defended Dreyfus and eventually Dreyfus was brought back and exonerated, after much turmoil. Zola himself had to flee to English accused of a libel case and his novel Germinal kicked up a great scandal. This experience, in no way, hindered either Zola or other writers of fin de seicle. Then there is the most famous Art Noveau movement, started by two stalwart architects, Hector Guimard and Victor Horta. They initiated the entire art movement of the century. "The fluidity and asymmetry of these works had never been seen before, and was shocking to the bourgeoisie.

The inquiry into the Mid-Staffordshire NHS Foundation Trust Assignment

The inquiry into the Mid-Staffordshire NHS Foundation Trust - Assignment Example Goals: According to the annual report of 2008, the basic goals of the trust were as follow. They wanted to develop and maintain the position as the first preference of a broad range of acute services. They wanted to achieve this by increasing the diagnostic direct access. In this way, the patients can make direct bookings for the diagnostic tests such as scans. Moreover, they wanted to decrease the waiting time of the patient in the hospital and to improve their experiences. By expanding the range and nature of services, they declare their ultimate goal was to increase their market share. They were trying to achieve this particular goal by developing the interventional cardiology services and implementing the marketing strategy. Further, they wanted to develop specific services into the Centres of Clinical Excellence. They were trying to expand the services of the hospital by developing the Dermatology Centre of Excellence, Orthopaedic and Rheumatology clinical expertise and scope of practice. They wanted to develop a seamless service provision across acute and community service. To bring the services closer to the patient’s home, the trust wanted to develop outreach consultant clinics. Other than this, they wanted to provide services like chemotherapy, in the homes of the patients. It was also part of their goals to develop services on the Cannock Chase Hospital site so that they can better meet the needs of the community. This was done by maximising the use of Cannock Chase Hospital, by relocating the trust services into two floors. With the help of partner organisations, they wanted to develop new health related services in vacant accommodation. Their last goal was to be the cleanest place in the town. This can be done by further investing in the recruitment of cleaning staff. This goal can also be achieved by providing high quality services with modern facilities. Likewise, they would be able to have strict hygiene standards (Mid Staffordshire NHS Fo undation Trust Annual Report, 2008). In the coming years, these goals were not given the due importance by the management and thus, were ignored by them. Since the management did not stick to its goal, the trust collapsed when it was reported that around 1200 patients died due to the negligence of the staff between the years of 2005 and 2009 (Ellicott, 2010). As a result, on 9th June 2010, the secretary of State announced a full public inquiry in the form of commissioning, regulatory bodies, and supervisory (The Mid Staffordshire NHS Foundation Trust Public Inquiry, 2010). Literature review on healthcare system Heath care has emerged as a complex and dynamic organization. As the environment is ever changing and competition is becoming intense, the healthcare has also become technology oriented. This is done because in a small span of time they are expected to please their patients, keep good relationship with the staff, accommodate the shareholders, and meet the requirements of othe r stakeholders such as government, financial institutions, consumer forums, professional bodies and others. To maintain all the desires, management of the healthcare has to stay in touch with latest developments and the recent trends in patient care. Other than this, the management should improve their skills for better use of the existing resources and powerful technology. The management has to assess