Reasons for pursuing a legal educaton, goals on the future, plans upon Personal Statement

Reasons for pursuing a legal educaton, goals on the future, plans upon graduation, and experiences that made me realize - Personal Statement Example In addition, I also worked as the co-owner of Triune Studios which produces music for some top selling artists including Madonna and Shakira. Furthermore, I also tried my hand in film production by working as script supervisor and even did scouting services for the director of Next Models, one of the top talent agencies in the world. However, my lack of knowledge about the rules pertaining to entertainment industry is a matter of serious concern for me. I believe it is highly necessary for me now to get some knowledge about entertainment law. During these years, I have noticed one thing that there is an acute deficiency in the number of legal experts who deal with the issues of entertainment industry. . I have my friends who have graduated in law but they still possess relatively less idea about this field. This made me realize the fact that one who specializes in entertainment law is certain to have a lucrative career ahead. From my experience in the music field, I know very well th at the legalities in music industry are quite complex in nature including talent agreements with musicians and composers, producer agreements, synchronization rights, intellectual property issues and copyrights. And the film industry has issues like option agreements, finance, chain of title, talent agreements including film directors, actors, composers, production designers, distribution, intellectual property issues and trademark. However, many people in this field have little or no knowledge about these jargons and there is an acute shortage of experts in these fields. I thought about this issue over and over and found that this is my field as there is a large number of factors in my favor. First of all, during my career in film and music industry, I have developed a lot of connections with a large number of people in these fields and I am sure to have a lucrative career being their legal adviser. In fact, I will not have any problem finding clientele as I have a lot of contacts. My knowledge about these fields will help me understand the issues in a better way and studies must be easy for me. Education and entertainment industry are my passions. I already earned graduation in Arts and Psychology. The Arts degree has enormously helped me in improving my performance in the field of entertainment. I admit that it sharpened my skills to a great extent. In addition, my degree in psychology gives me a better understanding of the expectations of the target audience, thus making my productions a huge success. So, where I am lacking severely now is in the matter of legal aspects of this industry and hence, law education has become very essential for me. In fact, it is my desire to produce more films and music videos. As my career and business are growing by leaps and bounds, there is a need to have better understanding of the legal jargons including option agreements, finance, chain of title, talent agreements including film directors, actors, composers, production designers, distribution and intellectual property issues. This knowledge will certainly add a lot to my repertoire and will give me more confidence in my pursuit. Recently, one of my friends in the entertainment industry had a dispute over copyright and it reached the court soon. In that situation, no one in my friend circle had enough knowledge regarding the legalities involved in the issue. Had he got enough knowledge in the issue, he could have avoided such a situation. This incident made me realize the

Sizing Up The Active Wear Market Marketing Essay

Sizing Up The Active Wear Market Marketing Essay In the wake of falling sales and decreasing profit margins, Harrington Collection is evaluating the opportunity to expand into the high-growth active-wear market. The idea of expanding into lower priced fashion product lines was not new to the company (Tedlow Beckham 2008) which was renowned for its sophisticated high class roots. However, after three years of consecutive lacklustre sales and margins Sara Huey, Vice President of Strategic Planning and her team have to take a critical look at the active-wear product line option as a possible solution to reverse the companys negative performance trend. To come up with sound decision Harrington Collection executives would have to analyze the financial implications of the opportunity, assess trade and competitor reactions, consider the risks, and determine whether they have the capacity to successfully launch and manage the new product line. This basically means that they will have to assess consumer behaviour, product introduction and financial implications. Consumer behaviour Consumer buying behavior refers to the buying behavior of final consumers (individuals households) who buy goods and services for personal consumption. This is generally affected by consumer culture, social, personal and psychological characteristics. Consumer products are designed to be attractive to consumers, so that they feel encouraged to buy. This makes it mandatory for any organization to understand and manipulate product attributes so as to positively influence consumers to buy. However, buying behavior is also a function of the competing products in the marketplace and the brand marketing strategy applied by that given firm. In order to design the best product, it is necessary to understand not just the physical and chemical nature of the product, but also the psychology of consumers and the sociology of consumer groups. Harrington Collection is a company with decades of expertise (Tedlow Beckham 2008) that has an excellent relationship with its retail trade (Tedlow Beckham 2008) therefore their knowledge of consumer behaviour is high. Moreover we are told that the company also commissioned surveys and focus groups which revealed that their target customers showed considerable interest in buying active-wear clothing (Tedlow Beckham 2008). The push for introduction of a new product line is also supported by three factors that determine consumer behaviour i.e. loyalty, sociology and psychology. Loyalty is defined as that tendency for consumers to stick to the same products. Loyalty is also manifested through what is referred to as the memory effect, which represents that tendency of consumers in returning to products they had previously used, after trying something new they then did not like. The focus groups commissioned by Harrington Collection showed that a subset of Harrington customers who had been loyal throughout their careers were interested in something fresh and comfortable that would fit their active lifestyles (Tedlow Beckham 2008). On the other hand the sociology factor was heightened by the popularity of active-wear among Hollywood celebrities. Sociology in this context implies how one persons buying is influenced by that of others. We are told that this trend toward more contemporary athletic fashions resulted in rapid growth for firms that offered these lines. Harrington Collection estimated that over seven and a half million active-wear units were sold in 2007 with the projection that this would grow to 15 million by 2009 (Tedlow Beckham 2008). Moreover by 2009 it was expected that 40% of the 15 million buyers would prefer the better category which is what Harringtons Vigor division specialized in. Vigors market expertise could come in handy in deploying the active-wear better product line. Psychology covers what, and how, aspects of the actual items on the shelves influence people to make their choices, possibly buying something different from previously. Most firms would use advertising to influence consumer psychology. Harrington on the other hand we are told was known for its top in-house design staff, extensive national advertising campaigns and its exceptional quality and styling (Tedlow Beckham 2008). Plus, after analyzing the better sets of active -wear that were in the market Harrington knew that the standards they had could not allow them to produce such poor quality products. Therefore a launch of a product line in active-wear could provide Harrington with an opportunity to display their superior products to the low end consumer market and thus rapidly increase their market share and probably pull though a customer lock-in. Also we cannot ignore the fact that introduction of a new product onto the market by as renowned a fashion company as Harrington has the ability to change the way consumers, or at least some of them, view the other established active-wear brands. Harringtons quality and styling might draw attention to some quality which was not previously much regarded by consumers in this category, or it might make people give different weightings to the established products when making their decisions. If Harrington Collection decides to go ahead with the idea to add an active-wear product line to its existing business then they would have to model their target consumers behavior. They will need to look at the external stimuli that assist the consumer to make the decision to buy their product. An external stimulus that Harrington Collection has direct influence over is the marketing mix: product, place, price, promotion, people, process and physical evidence. Product is the active-wear itself and here decisions regarding the features of the product, quality level, product lines and branding will be addressed. Place caters for decisions on channel type, service levels, managing the channels, transporting and delivering, market exposure, intermediaries, locations and stores. Pricing in this case is vital considering that the target market is price sensitive and there are other large competitors such as Liz Clairbornes Juicy Couture. Decisions regarding the discounts to be allowed, allowances and whether pricing will change with product life cycle will also depend on the breakeven analysis that we shall be looking at later in this paper. Promotion decisions regard the communications mix, the type, qualifications and number of salespeople needed the required media, sales promotion, and publicity. People decisions regard the type of customers, the customer care personnel and their knowledge, qualifications and motivations for participating during the service encounter. The process factor looks at the length of the process, the activities that can be done during the process and technologies that will facilitate the process and finally, physical evidence is concerned with decisions on the types of tangible evidence available to customers. In spite of all the theories and models made with respect to consumers it is still acknowledged that the buyers decision process is a black box that even with knowledge of characteristics that affect consumer behaviour. Product Introduction The introduction process of a new product into any market is highly complex. It requires ability to coordinate work of numerous teams within an organization, as well as with the extended network of partners and suppliers. The new product in here would be the active-wear apparel (hoodies, tee-shirts and pants). One aspect of the complexity is derived from the use of several different new parts, each of which may need unique design, specifications, development, and other specialized conditions. This complexity is compounded further by the myriad of tools used during the new product introduction (NPI) process e.g. computer aided design (CAD) applications, project management tools and enterprise resource planning (ERP) systems. A typical new product development and introduction process would consist of three core phases: 1) product definition, 2) product development, prototyping, and testing, and 3) product build and ramp to production. Each of these phases requires effective project management to ensure that at the end we have optimized productivity and results. In modern best-in-class NPI processes, a collaborative approach is encouraged, that is, where manufacturing integrates into the design phase early, ramping up the manufacturing effort as the design progresses to production. Engineering continues to participate even in the production phase to ensure the design is correctly built (Arena 2007). This joint approach shortens new product introduction time to market and enhances product quality. However, it also necessitates greater levels of communication and coordination amongst the project teams. The first phase in the new active-wear apparel introduction would be product definition. At this stage the design and marketing teams come up with new ideas either from market research. The NPI team for Harrington Collection would then perform technical feasibility studies and business case analysis (which we shall look at later in this paper using the breakeven analysis). This is duly followed by the creation of initial market and product requirements. These initial planning documents outline the objectives and goals for the new product introduction (NPI). The real challenge at this stage is in the selection of the right ideas and managing them to commercial success. It is advisable for organizations to develop a disciplined portfolio management process that they shall be using to aid them in consistently choosing the better product ideas and NPI processes to bring better products to market, before their competitors do so. After product definition we proceed with the product development phase. How this phase is managed generally determines how quickly the innovative idea reaches the market. New product development is complex partly due to the huge number of participating groups required to collaborate e.g. the design team, sourcing, quality control and others. These teams carry out hundreds of activities, such as design, prototyping, sourcing, quoting, testing, manufacturing and planning. This situation could be worse for global outsourced players because of the geographical distance and the extension of the teams beyond the boundaries of a single company. To deal with such a complex team environment the organization would need to set up a centralized and shared project and data management infrastructure, so that cross functional and cross enterprise teams are able to access the latest design files, work instructions, change orders, task list, and project plans as and when they are revised. The idea that Harrington Collection should pursue this product development under its Vigor division is heavily supported by this point. Being a division that is already running we would expect most of the infrastructure required for data management and information sharing to be in place in contrast to having to set up everything a new in the case where a new division is formed to handle this new product line. Also, with the increasing environmental and regulatory compliance pressures from different countries where the active-wear would eventually be sold, an organization at this product development phase must seek cost-effective solutions to meet product and process compliance requirements such as Restriction of Hazardous Substances (RoHS), Global Best Practices for Clothing Manufacturers and ISO standards. Harringtons is advantaged here since it has not outsourced its manufacturing. In an outsourced environment, companies need to assess compliance risks of all outsourced activities, implement necessary controls, and create documentation to establish an audit trail. This adds to complexity and has high cost effects too. The final key phase for NPI is the production phase. To ensure that manufacturing is efficient and cost-effective all teams (operations, manufacturing, testing, component manufacturing and design engineering etc.) must work together to ensure that a given design is manufactured to correct specifications. The earlier teams begin to collaborate the better equipped they will be for a rapid production ramp. According to Arena to facilitate efficient and accurate communication of product bills of materials (BOM), companies must ensure that the product record is available to all involved in the production and change implementation, including internal groups, contract manufacturers, and suppliers. Providing contract manufacturers and suppliers with selected visibility to centralized product record allows them direct access to the most recent changes. It removes the data communication bottlenecks that result from relying upon individuals and reduces the potential costly revision errors (Arena, 2007, p5). It is our opinion that having the product line run under Vigor division would be more efficient and effective than establishing a new division to do it because it has a seasoned team, supportive infrastructure in place and Harrington Collection could more easily develop a cross-functional product development process which is important to ensure the success of the new product introduction (NPI). From the shared project and data management infrastructure within Vigor division teams involved in the NPI would be able to access the latest project plans and tasks that are related to parts, sub-assemblies, and assemblies. It is also easier to ensure that project revisions are accessible to everyone involved. Demand and Profitability Analysis Template Table 1: Start up costs table Start Up Costs: Amount ($) Start-up Costs Pants Plant 1,200,000.00 Start-up Costs Hoodie and Tee-shirt Plant 2,500,000.00 Equipment Pants Plant 2,000,000.00 Equipment Hoodie and Tee-shirt Plant 2,500,000.00 Launch PR, Advertising 2,000,000.00 Fixtures for Company Stores* 2,500,000.00 Total Start-up Costs 12,700,000.00 Annual Depreciated Start-up Costs** 2,540,000.00 *For Fixtures for Company Stores we assumed that only the exclusive Vigor stores would be stocked with active-wear apparel. The company owned stores are 120 in total but exclusive Vigor stores are 50 (Tedlow Beckham 2008). Fixtures for each Company Store would cost $50,000.00 (Tedlow Beckham 2008). The figure obtained above was therefore obtained by multiplying $50,000 by 50 stores. **We are told that all launch fixture, plant start-up, and equipment costs would be depreciated over a five year period (Tedlow Beckham 2008). We used the straight-line depreciation method: Table 2: total fixed operating costs Annual Ongoing Operating Costs Fixed Overhead Pants Plant 3,000,000.00 Overhead Hoodie and Tee-shirt Plant 3,500,000.00 Rent Pants Plant 500,000.00 Rent Hoodie and Tee-shirt Plant 500,000.00 Management / Support 1,000,000.00 Advertising 3,000,000.00 Total Fixed Operating Costs 11,500,000.00 Table 3: total direct variable costs Direct Variable Costs Hoodie ($) Tee-shirt ($) Pants ($) Sew and Press 3.25 2.00 2.85 Cut 1.15 0.40 0.70 Other Variable Labor 3.20 2.40 3.05 Fabric 9.10 2.20 7.50 Findings 3.85 0.50 2.30 Total Direct Variable Costs 20.55 7.50 16.40 Table 4: total unit direct variable cost Direct variable costs translated into unit cost Hoodie ($) Tee-shirt ($) Pants ($) 20.55 7.50 16.40 multiply by 0.50 1.50 1.00 10.28 11.25 16.40 37.93 Table 5: Vigor unit Retail Price Suggested Retail Unit price Hoodie ($) Tee-shirt ($) Pants ($) 100.00 40.00 80.00 220.00 Wholesale unit price = 50% of Retail unit price = $110 Table 6: total variable costs as % of Wholesale Price Total variable costs as % of wholesale price working capital requirements 3.00 sales commissions 4.00 inventory costs 1.00 bad debt 0.70 transportation 0.24 miscellaneous 0.15 9.09 Table 7: total variable costs per unit Indirect variable costs Wholesale unit price 110.00 Total variable costs as % of wholesale price 9.09 Indirect variable costs per unit 10.00 Direct variable costs per unit 37.93 Indirect variable costs per unit 10.00 Total variable costs per unit 47.92 Table 8: contribution per unit Contribution Wholesale price per unit 110.00 less total variable costs per unit 47.92 Contribution per unit 62.08 Table 9: Breakeven units Breakeven Fixed annual costs (operating and depreciated start-up) 14,040,000.00 Ã · Contribution per unit 62.08 Breakeven Units 226,174.37 Table 10: Vigor active-wear approximate revenue Vigor active-wear approximate revenue Total units sold in 2007 7,500,000.00 Vigor Market share % 7.00 Vigor total unit sales for 2007 525,000.00 Vigor retail unit price 220.00 Approximate Vigor revenue for 2007 115,500,000.00 Table 11: Profit Margin Profit Margin Revenue 115,500,000.00 less fixed annual costs 14,040,000.00 less total variable costs (Vigor total unit sales for 2007 x total variable costs per unit) 25,160,100.00 Profit before tax 76,299,900.00 Profit margin before tax % 66.06 Making the Decision Based on the breakeven analysis we see it would be prudent for Sara Huey to approach the board and advise them to embark on the new active-wear product line because within a year Harrington Collection would have been able to not only breakeven but make a pre-tax profit of $76.3 million. Secondly we believe that the new product line of active-wear should be folded within the Vigor division so that it can benefit from the already existing infrastructure and sales channels. Moreover, like Myers suggested, the active-wear line would be a perfect addition to the Vigor division because it also focused on better wear plus fewer than 2% of respondents in their customer research survey felt that a less-expensive active-wear line would cheapen the brand (Tedlow Beckham 2008). This is a big thumb up from the most important public for the Harrington Collection, i.e. the consumer. We have also seen from the consumer behavior analysis that Harington Collection has got a lot more to gain from intr oducing the active-wear line for example we are told that the aging baby boomer population wanted clothes that would not make them feel old. In addition to that, another survey showed that 10% of customers purchasing apparel in the $100 $200 price range would buy an active-wear set if they could get one with superior styling, fabric and fit, which is what Harrington Collection was intending to manufacture and sell.

The World Trade Organization (WTO) and the International Monetary Fund (IMF) :: Globalization World Trade

The World Trade Organization (WTO) and the International Monetary Fund (IMF) Before I took this class I would have never fathomed the fact that an organization such as the World Trade Organization (WTO) existed. I’m interested in the fact that the whole world takes part in the WTO’S dealing with rules of trade between all of the different nations. The World Trade Organization is located in Geneva Switzerland with about 147 countries in association with the organization. It was established on January 1st 1995 in an effort to forum for trade negotiations, handle international trade disputes, and monitor national trade policies and administering WTO trade agreements. I feel that this organization is very necessary because the world definitely needs the kind of formal order that the WTO gives regarding trade issues.   Ã‚  Ã‚  Ã‚  Ã‚  The IMF stands for the International Monetary Fund which is in charge of overseeing global monetary cooperation, securing financial stability, and promoting high employment and economic growth. This organization is associated with over 184 different countries in operating surveillance, and both financial and technical assistance. This organization strives to prevent any type of crisis in the system by encouraging countries to adopt effective economic policies. The World Bank Group on the other hand supports the efforts of developing country governments to build schools and health centers, provide water and electricity, fight various diseases and protect the environment. The World Bank is currently involved 1,800 projects around the world to try to improve every lacking quality of a country. Even though the World Bank claims the name that it does, it actually is not a bank at all but does lend money to nations with the intent of completing various projects. The IMF can be held responsible for this as well but the World Bank Group is probably more involved in giving the necessary funds to countries.   Ã‚  Ã‚  Ã‚  Ã‚  The WTO and the IMF play a big economic role because they continue to strive to improve the present global economic situation. I also like how they will not give a country the necessary funds if they are under communist rule because then the country’s leader could be doing God knows what with that money that’s really supposed to be used for the country’s well being.

Best Buy Marketing Essay

Best Buy Inc. has been performing business and providing customers with products and services in the United States for over forty-three years. From what started as an idea and a small music shop in St. Paul, Minnesota, Best Buy Inc. now operates over 1,500 â€Å"big box† retail stores around the U. S. They have constantly grown to become the largest specialty electronics retailer in the entire world. With ventures expanding into other countries such as China, Mexico, United Kingdom, and many others, Best Buy has plans to develop stores, distribution, and networks throughout the world to better serve its customers as we become more dependent on our gadgets and technology in our everyday lives. While being the largest specialty electronics retailer in the entire world, Best Buy is not just about the products and services it sells. While our customers are the most important aspect of our business, Best Buy is focused on developing and helping its employees grow as professionals in the workplace and better their lives as a whole. Their mentality is that if our employees are empowered, engaged, knowledgeable, and able to go above and beyond their normal expectations, customer satisfaction and loyalty will be built. Strong lasting relationships amongst our employees and customers will drive our profitability and growth as a company. Mission Statement â€Å"Our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers-and we rely on our employees to solve those puzzles. Thanks for stopping. † Core Values †¢ Unleash the power of our people Show respect, humility, and integrity †¢ Learn from challenge and change †¢ Have fun while being the best Core Philosophies †¢ Invite each employee to contribute their unique ideas and experiences in service of customers †¢ Treat customers uniquely and honor their differences – as segments and individuals †¢ Meet customers’ unique needs, end-to-end Company History Over the last forty-three years, Best Buy has grown from a single facing store to now boasting over 1,500 stores nationwide. Best Buy was originally started as a small audio-video and car stereo shop in St.  Paul, Minnesota, by a man named Richard Schulze. At the time, the small retail store was named the Sound of Music. In 1967, the Sound of Music obtained exclusive rights to Kencraft Hi-Fi and Bergo Company; which were the first of many acquisitions the company would make moving forward. With its immediate success, a second and third store was opened near the University of Minnesota and in downtown Minneapolis, respectively. In its first year of operation, the Sound of Music ended with gross sales totaling over $173,000. In 1969, the Sound of Music was introduced as a publicly traded company for the first time. In addition, three more stores are opened in and around the Twin Cities Area. A year later in 1970, they posted earnings and revenue which hit the $1 million dollar mark for the first time in the companies short history. In 1974, instead of operating out of each individual store, the Sound of Music opened their first headquarters located in Bloomington, Minnesota. They hired leadership staff and managers to help implement larger scale management direction and decisions. By years’ end of 1978, there were nine stores running in Minnesota. In 1981, a natural disaster shook up the small retail chain which seemed to be devastating, but little did they know it would provide insight into a new operating model that would lay the tracks for Best Buy moving forward. A tornado hit the Roseville, Minnesota store and the Sound of Music responded with a â€Å"Tornado Sale† which introduced low prices in a â€Å"no frills† retail environment that would be carried over to all surrounding stores. As a result of its success, stores averaged over $350 in sales per square foot versus the then industry average of $150 – $200 per square foot. Thus the beginning of Best Buy. In 1983, the Sound of Music’s board of directors approved the new corporate name, Best Buy C. , Inc, Shortly after; Best Buy opened its first superstore in Burnsville, Minnesota. From that point on, growth for Best Buy was inevitable. With its initial public offering on the NASDAQ, it earned over $8 million dollars in 1985. In 1986 the public stock offering raised over $33. 6 million dollars. This helped fund a 12 store expansion in Minnesota and surrounding states, Iowa and Wisconsin. Best Buy now operated in 21 â€Å"big box† retail stores with the â€Å"grab and go† store format and non-commissioned sales. In 1989, the Best Buy logo was changed to what it is today, the familiar angled yellow price tag with Best Buy in bold black letters. In 1993 Best Buy was deemed the nation’s second-largest consumer electronics retailer and was a staple and the epitome of retail prowess. In 1995 Best Buy broke into Fortune magazine’s annual ranking of America’s 500 largest corporations, listed as number 373. Best Buy also mandated and implemented a Standard Operating Platform (SOP), which was developed to support and manage every aspect of business within stores around the nation. Today, SOP is still around, but it has evolved as customer demands, employee needs, and the environment have impacted the way Best Buy store operate in their day to day operations. In 1999, Best Buy partnered with software giant Microsoft to cross-promote products going forward. Even today we see relevance of this as Windows 7 was recently promoted throughout Best Buy stores and commercials in order to drive business for both companies. They also were acclaimed by Fortune Magazine for being one of the top performing stocks since 1990. Since 1995, Best Buy has been ranked in Fortune’s top 500 largest corporations. In 2000 Best Buy launched BestBuy. com and entered the online retailing business to compete with many others who were entering into the cyber store front space. They have continued to grow through customer base and acquirement of many brands listed below. †¢ Magnolia Hi-Fi †¢ Future Shop †¢ Geek Squad †¢ Audio Visions †¢ Pacific Sales †¢ Jiangsu Five Star Appliances †¢ Carphone Warehouse Since 2001, Best Buy has also made strides to compete in the global market place making international acquisitions and efforts to expand into the United Kingdom, Canada, China, and Mexico. In 2001 Best Buy moved north to acquire FutureShop, a large Canadian electronics retailer chain, thus paving the way for eight Best Buy stores to open in the greater Toronto area in following years. In 2003, Best Buy also made efforts in the global market by opening its first global sourcing office in Shanghai, China, and later in 2006 they acquired Pacific Sales and a large portion of Jiangsu Five Star Appliance stores located throughout China. Finally, after two years of planning, research and development, Best Buy finally opened its first retail store in Shanghai bringing the low cost, warehouse style shopping experience to a very different market. Recently, in 2008 Best Buy acquired one of the largest cell phone distributors, Carphone Warehouse, in order to gain competitive advantage in the cellular device market. They also have begun to introduce Best Buy stores across and around the European countries as well as opening the first Best Buy Retail store just north of Mexico City.

Night World : Soulmate Chapter 15

Hannah's breath was taken away. She hadn't expected a coherent answer from Maya†¦ but she'd gotten one. And she did understand. Maya had devoted her life to keeping Hannah and Thierry apart. Her long life. Her thousands of years. If she lost at this point, that life became meaningless. â€Å"You don't know how to do anything else,† Hannah whispered slowly, figuring it out. â€Å"Oh, enough of the press conference. I know how to do lots of things-you'll find that out. I'm through fooling around with you, cupcake.† Hannah ignored the threat-and the insulting endearment. â€Å"But it won't do you any good,† she said, * genuinely bewildered, as if she and Maya were discussing whether or not to go shopping together. â€Å"You're going to kill me, sure, I understand that. But it won't help you get Thierry. He'll just hate you more†¦ and he'll just wait for me to come back.† Maya had knelt by the backpack, rummaging in it. she looked up at Hannah and smiled-a strange slow smile. â€Å"Will he?† Hannah stared at those red lips, feeling as if someone were pouring ice water down her backbone. â€Å"You know he will. Unless you kill him, too.† The lips curved again. â€Å"An interesting idea. But not quite what I had in mind. I need him alive; he's my prize, you see. When you win, you need a prize.† Hannah was feeling colder and colder inside. â€Å"Then he'll wait.† â€Å"Not if you're not coming back.† And how do you arrange that? Hannah thought. God, maybe she's going to keep me alive here†¦ tied up and alive until I'm ninety. The idea brought a wave of suffocating fear. Hannah glanced around, trying to imagine what it would be like to spend her life in this place. In this cold, dark, horrible†¦ Maya burst into laughter. â€Å"You can't figure it out, can you? Well, let me help.† She walked to where Hannah was sitting and knelt. â€Å"Look at this. Look, Hannah.† She was holding up an oval hand mirror. At the same moment she shone the flashlight on Hannah's face. Hannah looked into the mirror-and gasped. It was her face†¦ but not her face. For one instant she couldn't put her finger on the difference-all she could think was that it was Hana's face, Hana of the Three Rivers. And then she realized. Her birthmark was gone. Or †¦ almost gone. She could still see a shadow of it if she turned her head to one side. But it had faded almost to invisibility. God, I'm good-looking, Hannah thought numbly. She was too dazed to feel either vain or humble. Then she realized it wasn't just the absence of the birthmark that made her look beautiful. Even in the unnatural beam of the flashlight she could tell that she was pale. Her skin was creamy, almost translucent. Her eyes seemed larger and brighter. Her mouth seemed softer and more sensuous. And there was an indefinable something about her face†¦. I look like Poppy, she thought. Like Poppy, the girl with the copper hair. The vampire. Wordlessly, she looked at Maya. Maya's red lips stretched in a smile. â€Å"Yes. I exchanged blood with you when I picked you up last night. That's why you slept so long†¦ you probably don't realize it, but it's afternoon out there. And you're changing already. I figure one more exchange of blood†¦ maybe two. I don't want to rush things. I can't have you dying before you become a vampire.† Hannah's mind was reeling. Her head fell back weakly to rest against the post. She stared at Maya. â€Å"But why?† she whispered, almost pleadingly. â€Å"Why make me a vampire?† Maya stood. She walked over to the backpack and carefully tucked the mirror inside. Then she pulled out something else, something so long that it was sticking out of the top of the pack. She held it up. A stake. A black wooden stake, like a spear, about as long as Maya's arm. It had a nice pointed end on it. â€Å"Vampires don't come back,† Maya said. Suddenly there was a roaring in Hannah's ears. She swallowed and swallowed. She was afraid she was going to faint or be sick. â€Å"Vampires†¦ don't†¦ ?† â€Å"It's an interesting bit of trivia, isn't it? Maybe it'll be on â€Å"Jeopardy!† someday. I have to admit, I don't exactly understand the logistics-but vampires don't reincarnate, not even if they're Old Souls. They just die. I've heard it suggested that it's because making them vampires takes their souls away, but I don't know†¦. Does Thierry have a soul, do you think?† Everything was whirling around Hannah now. There was nothing solid, nothing to hang on to. To die †¦ she could face that. But to die forever, to go out†¦ what if vampires didn't even go to some other place, some afterlife? What if they just suddenly weren't? It was the most frightening thing she had ever imagined. â€Å"I won't let you,† she whispered, hearing her own voice come out hoarse and ragged. â€Å"I won't-â€Å" â€Å"But you can't stop me,† Maya said, amused. â€Å"Those ropes are hemp-they'll hold you when you're a vampire as well as when you're human. You're helpless, poor baby. You can't do anything against me.† With a look of pleasure in her own cleverness, she said, â€Å"I finally found a way to break the cycle.† She left the backpack and knelt in front of Hannah again. This time when the red lips parted, Hannah saw long sharp teeth. Hannah fought. Even knowing that it was hopeless, she did everything she could think of, lashing out at Maya with the strength of sheer desperation. But it wasn't any good. Maya was simply that much stronger than she was. In a matter of minutes, Hannah found herself with both hands pinned and her head twisted to one side, her throat exposed. Now she knew why Maya had forced her to drink vampire blood before. It hadn't just been random cruelty. It was part of a plan. You can't do this to me. You can't. You can't kill my soul†¦. â€Å"Ready or not,† Maya said, almost humming it. Then Hannah felt teeth. She struggled again, like a gazelle in the jaws of a lioness. It had no effect. She could feel the unique pain of her blood being drawn out against her will. She could feel Maya drinking deeply. I don't want this to be happening†¦. At last the pain faded to a drowsy sort of ache. Hannah's mind felt dopey, her body numb. Maya was wrestling her into a different position, tilting Hannah's head back and pressing her wrist to Hannah's mouth. I won't drink. I'll let myself drown first. At least I'll die before I'm a vampire†¦. But she found that it wasn't that easy to will yourself into dying from lack of air. Eventually, she choked and swallowed Maya's blood. She wound up coughing and sputtering, trying to clear her throat and get air. Maya sat back. â€Å"There,† she said, slightly breathless. She shone the flashlight into Hannah's face again. â€Å"Yes.† She looked judicial, like a woman considering a turkey in the oven. â€Å"Yes, it's going very well. Once more should do it. You'd be a vampire now, if so much time since the first we hadn't wasted exchange.† â€Å"Thierry will kill you when he finds out,† Hannah whispered. â€Å"And break his sacred promise? I don't think so.† Maya smiled and got up again, pottering with her backpack. â€Å"Of course, this wouldn't be happening if he hadn't broken his promise to me,† she added, almost matter-of-factly. â€Å"He told me that you wouldn't come between us anymore. But the next time I turn around-there you are! Shacked up in his house, no less. He should have known better.† Hannah stared at her. â€Å"He didn't even know I was there. Maya-don't you realize that? He didn't know-â€Å" Maya cut her off with a gesture. â€Å"Don't expect me to believe anything you say. Not at this point.† She straightened up, looked at Hannah, then sighed. She switched off the lantern and picked up the flashlight. â€Å"I'm afraid I'm going to have to leave you for a while, now. I'll be back tonight to finish this little job. Don't worry, I won't be late†¦ after all, I have a deadline to meet. Tomorrow's your birthday.† â€Å"Maya †¦Ã¢â‚¬  I have to keep her here talking, Hannah thought. I have to make her understand that Thierry didn't break his promise. She was trying to ignore the chilling question that ran just under her thoughts. What if Thierry had been serious about what he'd told Maya? If he really wanted to be with Maya as long as Hannah was no longer between them? â€Å"Can't stay; must fly,† Maya said, trilling laughter again. â€Å"I hope you won't be too lonely. By the way, I wouldn't rock that pole too much. This is an abandoned silver mine, and that whole structure is unstable.† â€Å"Maya-â€Å" â€Å"See you later.† She picked up the backpack and walked away. She ignored Hannah's yells. And eventually, when Hannah couldn't see the beam of the flashlight anymore, she stopped yelling. She was in the dark again. And weaker. Drained emotionally and drained of vitality by what Maya had done. She felt sick, feverish, and itchy as if there were bugs crawling under her skin. And she was alone. Almost, almost, she gave in to the panic again. But she was afraid that if she lost control this time, she'd never get it back. She'd be insane by the time Maya returned. Time. That's it, girl, you've got some time. She's not coming back until tonight, so get your head clear and start using the time you have. But it's so dark†¦. Wait. Did she take the lantern with her? She turned it off, but did she take it? With the utmost caution, Hannah felt around her with her hands. Nothing-but then she couldn't lean very far because of the rope. Okay. Try your feet. Carefully. If you kick it away, it's all over. Hannah lifted one leg and began to gently pat the foot down toward the ground. Little pats, slow pats. About the third time she did it, her foot hit something that fell over. That's it! Now nudge it toward you. Careful. Careful. Closer†¦ almost†¦ now around to your side†¦ Got it! Hannah reached out and grabbed the lantern, holding it desperately with both hands like somebody holding a radio while sitting in the bathtub. Don't drop it †¦ find the switch. Light blossomed. Hannah kissed the lantern. She actually kissed it. It was an ordinary battery-operated fluorescent camping lantern, but she felt as if she were holding a miracle. Light made such a difference. Okay. Now look around you. What can you do to help yourself here? But looking around made her heart sink. The cavern she was in was irregular, with uneven walls and overhanging slabs of rock. A silver mine, Maya had said. That meant the place was probably blasted out by humans. On either side of her, Hannah could see more posts like the one she was tied to. They seemed to form a kind of scaffolding against the wall. So miners can get to it, I guess, she thought vaguely. Or maybe to help hold the roof up, or both. And it's unstable. As a last resort, she could simply do her best to bring the whole thing down. And then pray she died quickly. For now, she kept looking. The wall on her right, the only one she could see in the pool of lantern light, was surprisingly variegated. Even beautiful. It wasn't just rough gray rock; it was rough gray rock veined with milky-white and pale pink quartz. Silver comes in quartz sometimes, Hannah thought. She knew that much from her mom's friends, the rockhounds. But that doesn't do me any good. It's pretty, but useless. She was starting to panic again. She had a light, but what good was it? She could see, but she had nothing to work with. There's got to be something here. Rocks. I've got rocks and that's it. Hannah shifted to get away from one that was bruising her thigh. Maybe I can throw rocks at her†¦. Not rocks. Quartz. Suddenly Hannah's whole body was tingling. Her breath was stopped in her lungs and her skin felt electrified. I've got quartz. With shaking hands, she put the lantern down. She reached for an angular chunk of rock on the ground beside her. Tears sprang to her eyes. This is a quartz nodule. It's crystal. Fine-grained. Workable. I know how to make a tool out of this. She'd never done it in this life, of course. But Hana of the Three Rivers had done it all the time. She'd made knives, scrapers, drills†¦ and hand-axes. She would have preferred flint to work with; it fractured much more regularly. But quartz was fine. I can feel in my hands how to do it. †¦ Okay. Stay calm. First, find a hammer stone. It was too easy. There were rocks all around her. Hannah picked up one with a slightly rounded surface, weighed it in her hand. It felt good. She pulled her legs in, set the angular chunk in front of her, and started working. She didn't actually make a hand-ax. She didn't need to. Once she had bashed off a few flakes with long sharp edges, she started sawing at the rope. The flakes were wavy and irregular, but they were as sharp as broken glass and quite sufficient to cut the hemp. It took a long time, and twice she had to make new flakes when the ones she was using blunted. But she was patient. She kept working until she could pull first one length of rope, then another and another free. When the last strand parted, she almost screamed in sheer joy. I'm free! I did it! I did it! She jumped up, her weakness and fever forgotten. She danced around the room. Then she ran back and picked up her precious lantern. And now-I'm out of here! But she wasn't. It took a while for the realization to dawn. First, she walked back in the direction that Maya had come. She found what felt like miles of twisting passageways, sometimes so narrow that the walls almost brushed her shoulders, and so low that she had to duck her head. The rock was cold-and wet. There were several branching passages, but each one led to a dead end. And it was only when Hannah got to the end of the main passage that she realized how Maya had gotten into the mine. She was standing below a vertical shaft. It soared maybe a hundred feet straight up. At the very top, she could see reddish sunlight. It was like a giant chimney, except that the walls were nowhere near that close to each other. And nowhere near irregular enough to climb. No human could get out this way. I suppose they had some sort of elevator or something when the mine was working, Hannah thought dazedly. She was sick and numb. She couldn't believe that her triumph had turned into this. For a while she shouted, staring up at that square of infuriating, unattainable sunlight. When she got so hoarse she could scarcely hear herself anymore, she admitted that it was no use. Nobody is going to come and rescue you. Okay. S(c) you have to rescue yourself. But all I've got is rocks†¦. No. No, I'm free now. I can move around. I can get to the scaffolding. I've got rocks-and wood. Hannah stood paralyzed for a second, then she clutched the lantern to her chest and went running back down the passageway. When she got to her cavern, she examined the scaffolding excitedly. Yes. Some of this wood is still good. It's old, but it's hard. I can work with this. This time, she made a real hand-ax, taking special care to fashion the tip, making it thin and straight-edged and sharp. The final tool was roughly triangular and heavy. It fit comfortably in her hand. Hana would have been proud of it. Then she used the ax to chop off a length of wood from the creaking, groaning scaffolding. All the while she did it she whistled softly, hoping she wasn't going to bring the whole structure down on her head. She used the ax to shape the length of wood, too, making it round, about as thick as her thumb and as long as her forearm. She knocked off a quartz scraper to do the finer shaping. Finally she used a flake to hone one end of the stick to a point. She ground it back and forth against an outcrop of gritty stone to bring it to maximum smoothness and sharpness. Then she held out the finished tool and admired it. She had a stake. A very good stake. And Maya was going to get a surprise. Hannah sat down, turned the lantern off to conserve the battery, and began to wait.

Danielle Essay 2

Danielle Essay 2 Danielle Essay 2 The growth of Obesity in America There has been a rapid growth of obesity in America and it isn't hard to figure out why. Every corner you turn there is a fast food restaurant. Fast food is so convenient and so much more cheaper than healthy food and the low prices for a burger distract us from eating healthy. And for those in a rush it is perfect for them to drive through the drive through and grab a burger and go to work. Stress is also a huge factor in Americas increase in obesity, also technology makes everything so much easier for us and makes us lazy which causes lack of exercise. Thirty four percent of American adults are obese, and the percentage of obese children is seventeen percent. Something needs to be done about this and the government seems to be doing nothing about it. What I think we should do? Smaller portion sizes. Ban large fries, large sodas and a double-double burger. Make serving pre-cooked, frozen foods, usually thawed out by boiling in hot oil banned as well. Fast food chains should only be allowed to serve fresh foods, yeah it will be more costly but they're to blame for Americas obesity and something needs to be done about it. And once the food are more healthy even more people will eat out at fast food restaurants and they will make a profit on their food. We should also limit the number of restaurants a fast food chain can have in a city or state. From my house there is 3 McDonalds within a 10 minute drive, I think its absurd. The government should also invest in a fast food restaurant chain but that serves healthy food or at least food that is made well and fresh. Fast food companies play a large role in the rapid growth of obesity because they spend millions of dollars in advertisements that make fast food appealing to the human eye. They make everything look so appetizing yet don’t give you nutritional information. They almost all have "value menus" which is appealing to a customer and makes them buy their food and keep co ming back because who doesn’t love a good deal on a burger, chicken nuggets or etc. Also they're kids meals that come with toys make kids go crazy and beg their parents for a happy meal just because they want the toy that comes with it. And not many parents can say no to a crying, kicking and screaming baby. Depression, drugs, and alcohol and being bored are also a huge factor in obesity in the fact that our emotions manipulate the way we eat. Being under pressure and always in a rush forces people at times to grab something quick rather than taking the time to make an actual cooked meal. Relationships are also a huge factor. Sometimes when you're in love you don't factor in calories, you factor in comfort. Finally, lack of exercise.

Head Used in Idioms and Expressions

'Head' Used in Idioms and Expressions The following idioms and expressions use the noun head. Each idiom or expression has a definition and two example sentences to help understanding of these common idiomatic expressions with head.   Able to do something standing on ones head Definition: do something very easily and without effort Hes able to count backward standing on his head.Dont worry about that. I can do it standing on my head. Bang your head against a brick wall Definition: do something without any chance of it succeeding Ive been banging my head against a brick wall when it comes to finding a job.Trying to convince Kevin is like banging your head against a brick wall. Beat something into someones head Definition: teach someone something by repeating it over and over again Sometimes you just need to beat grammar into your head.My father beat the importance of kindness into my head. Bite someones head off   Definition: criticize someone strongly Tim bit my head off last night at the party.Dont bit my head off just because I made a mistake. Bring something to a head   Definition: cause a crisis to happen We need to bring the situation to a head to get a resolution.The immigration situation brought the political crisis to a head. Bury ones head in the sand   Definition: ignore something completely Youre going to have to face the situation and not bury your head in the sand.He chose to bury his head in the sand and not confront her. Cant make heads or tails out of something Definition: not be able to understand something I hate to admit that I cant make heads or tails out of this math problem.The politicians cant make heads or tails out of the current employment crisis.   Drum something into someones head Definition: repeat over and over until someone learns something I had to drum German grammar into my head for two years before I could speak the language.I suggest you drum this into your head for the test next week. Fall head over heels in love Definition: fall deeply in love She fell head over heals in love with Tom.Have you ever fallen head over heels in love? From head to toe Definition: dressed or covered in something completely Hes dressed in blue from head to toe.Shes wearing lace from head to toe.   Get a head start on something Definition: begin doing something early Lets get a head start on the report tomorrow.She got a head start on her homework immediately after school. Get your head above water Definition: keep going in life despite many difficulties If I can find a job Ill be able to get my head above water.Study these pages and youll get your head above water. Get someone or something out of ones head Definition: remove someone or something from your thoughts (often used in the negative) Im really upset that I cant get her out of my head.She spent three years getting those experiences out of her head. Give someone a heads start Definition: let someone else begin before you in  a competition of some kind Ill give you twenty minutes heads start.Can you give me a heads start? Go over someones head Definition: not be able to understand something Im afraid the joke went over her head.Im afraid the situation goes over my head.   Go to someones head Definition: make someone feel better than others His good grades went to his head.Dont let your success go to your head. Stay humble. Have a good head on your shoulders Definition: be intelligent Shes got a good head on her shoulders.You can trust him because hes got a good head on his shoulders. Head someone or something off Definition: arrive before someone or something else Lets head them off at the pass.We need to head the problem off. Hit the nail on the head Definition: be exactly right about something I think you hit the nail on the head.His answer hit the nail on the head. In over ones head Definition: do something that is too difficult for a person Im afraid Peter is in over his head with Mary.Do you ever feel that youre in over your head? Lose your head Definition: become nervous or angry Dont lose your head over the situation.She lost her head when he told her he wanted a divorce. Learn more idioms and expressions in English with resources on the site, including stories with multiple idioms and expressions in context.

6 steps to dealing with a forgetful boss

6 steps to dealing with a forgetful boss Every job has a secret component that never appears on a job description or annual review: managing your relationship with your boss. Unless you’re at the very top of your company’s food chain, you have a manager who works above and with you to make sure you’re doing what you need to do. But although this is a highly professional relationship, it’s also a human one, with your personality and your boss’s in play. If you have a boss who tends to forget things, or has a short attention span, the work day can feel a bit like Groundhog Day as you explain and re-explain things- but it doesn’t have to be that way. Let’s go over some strategies you can use to make sure your boss has all the info she needs, while helping you keep your sanity.1. Put it in writingWhen you come out of a meeting, or discuss something with your boss, follow up with notes soon after. That way, you have a record of what you talked about, what next steps were, what eve ryone’s responsibilities will be, etc. When your boss comes to you later to ask about topic X, you’ll be able to say, â€Å"Oh, I have the notes on that from last week. I can resend.† Then it’s just a quick email forward, and not a rehash discussion of things you’d already covered.2. Be proactiveDon’t wait for your boss to come to you with a request like, â€Å"Can you update me on X?† or â€Å"I’m blanking on what you were going to do next for Y.† Sending short, regular status updates on various projects can help keep your boss in the loop (preventing queries and you having to stop and explain things), and jog his memory about what you’re doing, and when.3. Target your informationIf you’re dealing with a boss’s short attention span (or busy-ness, or distraction) keep your discussions focused. If you have a status meeting where you update on a number of projects, send an agenda with the most importan t items highlighted, so that you can keep the discussion focused on specific points. Instead of having large meetings on a range of topics, consider having shorter meetings, each on a separate and targeted topic. Staying on-topic can prevent attention and discussions from wandering too far from the subject at hand.4. Use email more efficientlyNothing gets lost in an inbox faster than an email subject line of â€Å"Hey, quick question† or â€Å"Meeting to discuss.† The ease and portability of email often makes for casual writing, but whether you’re sending an email from your desk or on the fly from your phone, take the time to make the subject line as specific as possible. That makes it more findable in your boss’s inbox, and may help head off follow-up questions that have already been answered.5. Tailor to your boss’s personalityThink about what the core issue is here. Is he forgetful because he’s in constant meetings, and just doesn’ t have time to process information? Does she do better with visual presentations than with long-winded discussions? It’s like how teachers adapt their classrooms to how students learn. If you consider why your boss is forgetful or isn’t paying attention, it can help you figure out how to attack the issue. It doesn’t mean your boss is doing a bad job- just that her style may be different from your own.6. Turn to technologyIf you don’t feel comfortable setting reminders for your boss, there are ways to let tech do that for you. Productivity apps like Asana or Evernote can help you manage your own workload and projects, but they also have built-in tools like the ability to assign tasks to other people, send email reminders, etc. It can be a gentle way to remind your boss that he needs to send you the information you need, or sign off on something before you can proceed. Bonus: it’ll keep you more organized too!If you have a manager whose style can see m absent-minded at times, don’t despair. You can’t necessarily change your boss or his style, but you can work on the way you â€Å"manage up† to help maintain your own productivity and peace of mind.

Research paper on Witness Lee, founder of Living Stream Ministries

On Witness Lee, founder of Living Stream Ministries - Research Paper Example Lee was an influential preacher of Christianity and used to emphasize upon the experiences of the life of the Christ as he believes that the followers could carry out the goals of God through proper understanding about oneness of Body of Christ. He established the Living Stream Ministry in 1965. It was located in Anaheim California. The minister worked for the publication and spread of the works and books of Witness Lee and Watchman Nee (Huei Liu, p182). Lee carried efforts for the establishment of local churches in Western hemisphere and South East Asia. As part of local church movement several churches were also founded in Russian and eastern European countries. Lee believes that the local churches are the Lord’s Recovery. He also divulged the living stream minister version of Bible that is called as â€Å"The Recovery Version†. It is based upon the belief that God moves to establish a thing for the first time and when it is destroyed by Satan God moves second time to recover the loss made by Satan (Nee, p89). According to Lee, the creation of the universe is also based upon this cycle as it is written in Genesis that God created heaven and earth that became empty and water and then during the six days of creation God worked for the recovery of earth and heaven. The Jewish temple built by Solomon was destroyed and Jews recovered it after returning to Jerusalem. He teaches that the churches were built in the 1st century and destroyed during the dark ages and now they are being recovered in the age of reformation. He founded the living stream ministry also to affirm that the local churches are evidences of recovery of Christ. The preaching of Lee are based upon the thought that Lord Recovery is simply the recovery of Christ that is often viewed as recovery of genuine oneness and proper church life however; these two things are also actually the recovery of the Christ that is everything for the believers. He taught that the believers of Christ have to remain determent upon their beliefs in oneness of God. There are two aspects of Lord Churches; local and universal that express the body of Christ in the locality. The universal aspect of churches is explained in Matthew 15 and Epistles whereas the local aspect of church has been presented by Lord in Matthew 18, apostles, the Epistles and Revelation (Piepkorn, 78). Lee insists upon the importance of Churches in the lives of the believers that they could understand the oneness of Lord by apostle addresses in Church’s meetings where they have to declare that we are the church. The local churches should be visited by the genuine Christ’s believers rather calling them Baptist, Catholic or Methodist that is against the oneness of belief in Christ and churches. Lee also threw the light upon the importance of following Lord Commands while understanding the functionality of the economy. He frequently used the phrase God’s economy to present that thought that economy is a subject of Bible because the economy is like household of God and he has defined the laws to run the economy on his lines in order to gain the corporate expression of Him (Bays, p312). He spent considerable portion of his life travelling and spreading the message of the Local Churches and their importance. He also worked to establish the â€Å"New way† so that he could eliminate the odd thinking about the local churches. He decided that the new way is based upon four major pillars. At first the meetings are arranged at

Art in the Renaissance Period Research Paper Example | Topics and Well Written Essays - 1000 words

Art in the Renaissance Period - Research Paper Example In this paper, I aim to clearly and succinctly discuss the unique characteristics of Renaissance art by highlighting on three aspects: firstly, the philosophical underpinnings that drove the movement toward humanism; secondly, the essence of human beauty and its translation to fine arts; and lastly, the purpose of a Renaissance artist in society. In the end, I wish to underscore that the unique articulation of the idealistic conception of human beauty—as brought about by philosophy—influenced many Renaissance artists in the creation of their individual pieces of art which all conformed to the achievement of ‘human perfection’. Historical Context of the Renaissance The Renaissance was a cultural revolution that began in Florence, Italy in 1400, and spread throughout Italy and the rest of Europe. Since the reinforcement of humanism became the central focus during this period, the artistic themes during the Renaissance shifted from the theological and the supe rnatural expression of the relation of God with His creatures to the individual empowerment and worldly experience of man. In this sense, the Renaissance reinterpreted the pagan classical literature and philosophy of the Greeks and Romans in order to challenge contemporary Catholic beliefs (Kreis A, 2009). It must be pointed out, however, that the Renaissance was triggered by the increasing sophistication of society during that time, as fuelled by economic growth, improvement in the educational system, and political stabilization (Haughton, 2004). Firstly, the construction of libraries and other educational hubs allowed people to gain more knowledge about the histories of past cultures, which paved the way for better appreciation of Greek and Roman cultures. Secondly, the maturing influence of wealthy families in Italy helped fund certain art projects, such as sculpture, painting, and architecture, and made them available for public viewing. Renowned families like the Medic Family o f Florence and the Sforza Family of Milan channeled in most of their personal savings to certain projects which were geared toward the beautification of cathedrals and small churches (Haughton, 2004). With this, it can be said that the Renaissance redeemed the status of liberal arts by discovering its special place in societal life. Beauty in Renaissance Art Since Renaissance art was focused on reviving the appreciation of human essence by underscoring the physical and spiritual facets of man, the success of such goal rested heavily on the exact articulation of human beauty. This idea consolidated the definitive characteristic of Renaissance art—that which is ‘beautiful’. As such, it is crucial to point out that although the definition of beauty was subject to both the artist’s and viewer’s interpretation, there were certain elemental features which Renaissance artists took into consideration during the creation of their art. From the perspective of sensible art experience, Renaissance painters and sculptors were able to incorporate other disciplines to enhance their artwork. For example, anatomical dissection led to new accuracy in depicting the masculine and feminine physiological features; mathematics developed the laws of perspective to position human figures into believable landscape; and chemistry blended new pigments to bolster the artistic impact (Haughton, 2004). These innovations can be seen concretely in Boticelli’

Aggregational role of voting and majority rule Essay

Aggregational role of voting and majority rule - Essay Example Majority voting is a process that does not consider consensus during election. Its ideology is the majority number of people have a final say to determine the decision to be undertaken. Majority voting does not allow for compromise. This is a useful factor in decision making for such matters as those of technicality than just face reasons fuelled by emotion, impulse and personal interest (Emerson 1994). Majority rule inspires alliance building. It encourages challenges amongst these groups and brings out the best qualities in the final choice. This is because competition among coalition pushes for the most refined options compared to its alternatives. Challenges as these are useful in avoidance of situations where there is ‘tyranny by the majority’ to pursue their own personal interests. Alliances formed by the minority have been known to watch dog over the welfare of the society in frameworks like this. The election process requires that the community be informed on alt ernative sets than all other individuals. Final decisions made are resourceful and useful for incorporating collective ideas of aggregate persons. In economics, majority voting is especially popular for market creation. When consumers decide to cast currency votes for an item of consumption businesses are forced to produce more of it in order to make profit. The decision on such goods by consumers reflect their preference on products. Majority rule voting however, only applies in a few of market products. This is because it is not applicable where the market item in question is a public good due to the free riding problem. While majority rule is often associated with democracy, plurality is concerned with the large numbers as a sample of the population’s interest. Plurality considers ideas of the most population without taking into account the overall effect proportionately. Majority rule is therefore a creation of the population’s interest compared against standards o f quality so that more than half of the population agrees to the idea voted. Plurality on the other hand is a matter of the numbers whether less than half or more, this overlooks non-voters. Majority rule motivates the entire population to take part in a voting process and solidifies the final decision. To benefit from final decisions in majority rule, parties agree on the best outcome, whether the outcomes are favourable or not as long as they are outvoted. Majority rule does not provide an equilibrium decision. The concept of voting has inspired models with mathematical explanations to the given systems involved in the elections (Tideman, N 2006). In most situations, voters identify with characteristic qualities of the options in the set to be selected. When aggregate role in decision-making may de-motivate the will to participate in decision making for most of the members of the minority and the majority group, the final decision may as well be motivated by factors other than con tribution and the numbers. This will include reflective concepts of the parties voting on real need to deal with facts than just numbers during decision-making. Most of the population will therefore end up making a sober and weighted decision. Majority rule addresses contrasting preferences and often results in an arbitrary choice. This gives an advantage to democratic administrative policies in governance. Democratic Rule relates to the majority rule in a paternalistic manner but has implications that could lead to instability; therefore, the democratic governance is useful when it undertakes the least (Nitzan, S.2010). This again gives the advantage of ruling to the majority cause. Democracy should restrain majority

Sleepwalking Disorder For Psychology II Undergraduate Degree Class Essay

Sleepwalking Disorder For Psychology II Undergraduate Degree Class - Essay Example Sleep walking disorder or somnambulism or noctambulism falls into the category of parasomnias which are actually categorized under sleep disorders. Sleep disorders are the most common problems encountered in psychiatric practice. According to the American Psychiatric Associations Diagnostic and Statistical Manual of Mental Disorders Fourth Edition, Text Revision (DSM-IV-TR), sleep disorders can be classified into 3 types (Bonds & Lucia, 2006): 1. Primary sleep disorders: These occur due to an endogenous disturbance in sleep-wake generating or timing mechanisms. They are often complicated by behavioral conditioning. Primary sleep disorders are further subdivided into parasomnias and dyssomnias. Parasomnias are disruptive sleep-related disorders characterized by undesirable physical or verbal behaviors or experiences during sleep. These phenomena occur as primary sleep events or secondary to systemic disease. The other disorders categorized under parasomnias are sleep terror disorder, REM sleep behavior disorder, restless legs syndrome and periodic limb movement disorder (Ackroyd & Cruz, 2007). Sleep walking disorder is more common in children than in adults. The incidence is about 2% world wide (Ackroyd & Cruz, 2007). There is no sex difference noted in the occurrence of symptoms in this disorder. The prevalence is highest at 11-12 years of age (Klackenberg, 1982). The condition is not related to socioeconomic status or race of the individual. Parasomnias are seldom associated with morbidity. Sometimes, children can injure themselves by striking at objects. In adults and adolescents, morbidity may be more severe. Complex behaviors like driving a car, cooking and eating can occur. They can injure others also, especially their partners. Sleep walking disorder can also be comorbid with neuroses, panic disorder, phobias, and suicidal ideations (Ackroyd & Cruz, 2007). In all parasomnias

GROUP COUNSELING Research Paper Example | Topics and Well Written Essays - 750 words

GROUP COUNSELING - Research Paper Example ails people who share some common problems or similar issues, where they meet in the same session and solve their issues without having a professional leader (Winsome, 2010). In some cases, the group leader might just be called in shortly to offer guidance and get the group on its feet. This paper uses the technique called Rational Emotive Group Counseling technique and this is usually given in response to some problems that are already in existence in young people and has specific aims or objectives (Moore, 1997). This is a group of youngsters who have started experiencing biological changes that do affect their emotions, personal and peer based behaviors. These body changes come with the onset of teenage and these groups of people are prone to various risks since they are curious about the changes occurring in their bodies and are attracted by many things within the environment (Wilde, 1994). My group counseling session will take place at the St. John Church New York. This is because it is accessible to many schools that are surrounding the location and would also need change of environment for the participants since they spend most of their time in school than church environment. Adolescents experience paradoxes. They strive to have closeness but fear the aspect of intimacy and do away with it. They are unable to deal with the demands of most social settings. This group is likely to experiment with sexual matters and end up messing their lives through acquisition of diseases and pregnancies. It is important for them to be counseled in groups so as to share issues and learn about themselves. I would orient the group members to get acquainted, get to know each other by names, and helping them set their personal goals of what they would want to achieve from the session. I would teach those ways of being a productive group and giving guidelines. â€Å"Our topic is concerned with your sexuality. The sexual act entails two people, male and female, sleeping together

Do we learn more from work that follows or breaks with accepted Essay

Do we learn more from work that follows or breaks with accepted conventions - Essay Example There has been plenty of research, since the inception of human understanding of nature, on the methods of learning that are easy to follow as well as easy to teach. With the advancement in science and technology, there has been a lot of progress in every subject. As it follows from study, there are certain laws which govern every field of work. We assume certain conditions which can only be true if the mentioned laws of governance are satisfied, these are the rules, methods or practices established by usage i.e. a custom. Similarly, a convention is a set of agreed, stipulated or generally accepted social norms, norms, standards or criteria, often taking the form of a custom.The simple meaning of the title of this essay in simple terms is whether we learn more from having an advanced understanding of the subject made possible by following the results of an accepted convention (work that follows with accepted conventions) or we learn more from the failure of that convention which caus es us to consider the results from a different perspective (work that breaks with accepted conventions). However, before deciding on one of the choices, we should acknowledge the fact that no matter if the work follows or breaks with accepted conventions, our level of understanding or thinking is elevated to a higher level. In my opinion, we can learn more from the work if it breaks with the accepted conventions. There are many reasons for choosing this case ... However, if we do not get the results as determined by previous study and observations, we are forced to think of the peripheral (other minor variables included in the instructions) reasons that may lead to discrepancy of results. And as a result of this, we in simple words learn one way of not doing that experiment. And we can affirm this argument with a famous quote from a famous inventor, Sir Thomas A. Edison: I have not failed. I've just found 10,000 ways that won't work.[2] Now taking an example from arts, we can affirm the belief that we learn more from the works that break following accepted conventions. The example (more like a story) goes like this: Sigmund Freud was a medical man. After completing his M.D. (Doctor of Medicine) from Vienna University, he started working with a doctor, as an associate director, who was handling cases of hysteria at that time. At that time young man and woman were suffering from hysteria in large numbers. The main reason of the hysteria was sex problem. The doctor, with whom Sigmund Freud was working as an associate doctor, used to rely on medicines (which were not very successful). Sigmund Freud thought it was necessary to go into depth. He suggested this to this senior doctor who disagreed. Thereafter, Sigmund Freud dissociated with him and opened his own clinic for hysteria patients. He started questioning and counseling the patients and recorder their interviews. And finally Sigmund Freud succeeded in finding out the reasons of Author 3 hysteria. The reason was the emotional disturbance of the patients of both sexes. Freud then followed up the study with two books on that subject: Dora and Wolf.[1] This example also points our attention

GROUP COUNSELING Research Paper Example | Topics and Well Written Essays - 750 words

GROUP COUNSELING - Research Paper Example ails people who share some common problems or similar issues, where they meet in the same session and solve their issues without having a professional leader (Winsome, 2010). In some cases, the group leader might just be called in shortly to offer guidance and get the group on its feet. This paper uses the technique called Rational Emotive Group Counseling technique and this is usually given in response to some problems that are already in existence in young people and has specific aims or objectives (Moore, 1997). This is a group of youngsters who have started experiencing biological changes that do affect their emotions, personal and peer based behaviors. These body changes come with the onset of teenage and these groups of people are prone to various risks since they are curious about the changes occurring in their bodies and are attracted by many things within the environment (Wilde, 1994). My group counseling session will take place at the St. John Church New York. This is because it is accessible to many schools that are surrounding the location and would also need change of environment for the participants since they spend most of their time in school than church environment. Adolescents experience paradoxes. They strive to have closeness but fear the aspect of intimacy and do away with it. They are unable to deal with the demands of most social settings. This group is likely to experiment with sexual matters and end up messing their lives through acquisition of diseases and pregnancies. It is important for them to be counseled in groups so as to share issues and learn about themselves. I would orient the group members to get acquainted, get to know each other by names, and helping them set their personal goals of what they would want to achieve from the session. I would teach those ways of being a productive group and giving guidelines. â€Å"Our topic is concerned with your sexuality. The sexual act entails two people, male and female, sleeping together

QUALITATIVE RESEARCH METHODS Essay Example | Topics and Well Written Essays - 1000 words

QUALITATIVE RESEARCH METHODS - Essay Example More effort needs to be plugged in this area of language. The Piraha people have a very different distinct language. Their language has no history, neither does it have any descriptive words or sub-ordinate clauses. This is what makes their language a strange affair and has attracted eyeballs of many linguists round the globe. Linguistics center around what most idioms round the world have in common. But Piraha language stands out from the other languages where it’s main features are concerned. Their language is extremely spare and comprises of only 3 pronouns. There is no concept of tense in their language. There is barely any use of past tense verb conjugation and colors are not that important to Piranhas either. The biggest dilemma of their language is the fact that this is the only language in the world that does not use any subordinate clauses. For instance if they were to tell someone that they were done eating and can talk they would use the following statement â€Å"I finish eating, I speak with you.† Pirahas are just as surprising in their daily lives. They don’t normally need numbers and make use of words like all, every, more all the time. It is said that they use a word called â€Å"hoi† and it comes close to the numeral 1. However it can also be referred to as something small or which is in a relatively less amount. For example it could be two small fish compared to one big fish. Another strange thing about their language and culture stems from their inability to count on fingers. For instance they would not count on fingers to determine the number of pieces of meat that need to be grilled for villagers or how much they demand from Brazilian traders. Thus Pirahas use of language is very weird and perplexing. References: CORBETT, GREVILLE G. 2000. Number. Cambridge: Cambridge University Press. CRAIN, S., AND D. LILLO-MARTIN. 1999. An introduction to linguistic theory and language acquisition. Oxford: DAVIDSON, DONALD. 200 1 (1997). "The emergence of thought," in Subjective, intersubjective, objective. Edited by Donald Davidson. Oxford: Oxford University Press. DESALLES, JEAN-LOUIS. 2004. About the adaptiveness of syntactic recursion. http://www.interdisciplines.org/coevolution/papers/3/5/1. DESCOLA, PHILIPPE. 1994. In the society of nature: A native ecology in Amazonia. Translated by N. Scott. Cambridge: Cambridge University Press. [AS] DE VALOIS R., H. C. MORGAN, M. C. POLSON, W. R. MEAD, AND E. M. HULL. 1974. Psychophysical studies of monkey vision. 1. Macaque luminosity and color vision tests. Vision Research 14:53 67. DIESSEL, H. 1999. Demonstratives: Form, function, and grammaticalization. Amsterdam: John Benjamins. DIXON, R. M. W. 1995. "Complement clauses and complementation strategies," in Grammar and meaning. Edited by F. Palmer, pp. 175 220. Cambridge: Cambridge University Press. . 2002 Australian languages. Cambridge: Cambridge University Press. ENFIELD, NICK. Editor. 2002. Ethnosyntax: Ex plorations in grammar and culture. Oxford: Oxford University Press. EVERETT, DANIEL L. 1979. Aspectos da fonologia do Piraha. M.A. thesis, Universidade Estadual de Campinas,Campinas, Brazil. . 1983. A lingua piraha e a teoria da sintaxe. Sc.D. diss., Universidade Estadual de Campinas, Campinas, Brazil. . 1985. "Syllable weight, sloppy phonemes, and channels in Piraha discourse," in Proceedings of the Berkeley Linguistics Society 11. Edited by Mary Niepokuj et al., pp. 408 16.

Organisational Change Models In Tesco

Organisational Change Models In Tesco Introduction: Tesco is one of the leading global retailers and the UKs biggest retailer as well as third largest grocery retailer in the world operating across Europe, North America and Asia. This business has been started by Jack Cohen in 1919 and he used to sell groceries from a stall in the East London. In 1929, the first Tesco store was opened in North London, Middlesex. Later on, it has expanded its business by a combination of acquisition of new stores, retail services by concerning the customers need and satisfaction. Now, it operates 4,331 stores throughout the world with more than 470,000 workers to meet the requirement of the modern market and it is not limited with its usual product range of grocery and general merchandise, it has diversified its business with electronic goods, clothing, banking and insurance services, telephone airtime and equipment. Tesco moves towards one stop shopping which means customers can get all their purchasing requirements from one place. Tesco has also expa nded its customer base through online with tesco.com and tesco.net website which attracts more than one million regular users. In this time, Tesco is one of the successful retailers in the world. Behind this progression, Tesco has changed accordingly time to time. In this context, it has undergone a technological change self checkout system. Tesco introduced this self check system as a trail on 5 March 2003 from East Dereham, Norfolk superstore. Later, it increases the no of self checkout system gradually from different store. From this self checkout system, customer allows to scan and pay for their shopping without any intervention from staff which helps to customer to save their shopping time. Tesco believes that it helps to increase the efficiency and speed up the shopping process as well as improve customer service. Although, the key aim of this change is to cut down the cost which allows the company to maximize the profit. This study will be examined how Tesco applied this change initiative and developed a change strategy, used change implementations models as well as analysed an organizational response to change and evaluated the impact of this particular change strategy. entifying a range of organisational change models or frame work. Organizational change is a deliberate attempt to improve organisational performance by changing one or more aspects of the organisation. Change may be successful when the appropriate change process is applied. For change process, there are a lots of change models and theories have been formulated by various experts and management gurus but for this particular change initiative of Tesco this study is identified some change models which are as follows. Lewins change model. Lewin developed three step model of planned change which explained how to initiate, manage, and stabilize the change process. This model defines three steps in the process of change management. Source: www.ic-pod.typepad.com Step 1- Unfreezing This step involves the organisation unfreezing existing attitudes and behaviour. Employees go through a process of unlearning old habits, old ideas and old perception how change will affect them. Step 2- Change This step involves a behavioural change. Employees modify their old ways and take on new ways of thinking about change how it should be implemented and how it can be positive rather than negative. Step 3- Refreezing The final step involves process of maintaining the momentum of change through locking in the changes, stabilising the situation, building relationships, consolidating the system, evaluation and support, preventing any going back to the old ways. Beckhard and harries model Organizational change occurs in a three stage cycle: present state, transition state and future state- Beckhard and Harris (1987). From above statement, we can conclude that this model focused on three state of change: present, transition and future. This model recommended that organizational change consists of an organization moving from a present state through transition to a desired future state. Present state refers to the current situation of an organization which contain organizations structure, process, people and external and internal environment. By analysing current situation organization can decide weather the organization wish to change or not. If the situation is stable, tranquil or satisfactory organization may be interested in change and identify new role, function or structure that it needs to adopt but it has not agreement or idea of a direction of change. Transition state consists to the structure, processes, people and environment of an organization as it undergoes change. The transition state is nearly turbulent and unsatisfactory level where existing structure and process that worked previous do not work well anymore and new structure and process deliberate to operate in future are not in place yet. Future state is the final destination of whole change process. It is the stage of that the structure process, people and environment are placed and an organizational change is completed. The organization achieved its desired future in this state. Change equation model Change equation model is based on mathematical presentation of change process which is developed by Gleicher and also called Gleichers change formula. In this model the multiplicative nature of change equation is: D ÃÆ'- V ÃÆ'- S > R Where, D= Dissatisfaction of current state quo V= Clarity of vision S= First step to be taken R= Resistance to change According to equation, change is only possible when the multiplication of D, V and S is excess the R. In other hand, the product of dissatisfaction (D) with the current situation, a vision (V) or positive picture of what is possible in the future and real, achievable first steps (S) people can take toward reaching the resistance to change (R). If any of these D, V or S is zero or near to zero the product of these three will zero or near to zero which means there is no resistance to. Applying a range of creative problem solving techniques to address change challenges Managing change is not an easy process and it is not always successful and arises with challenges. In terms of addressing those challenges (i. e. resistance to change), change manager can implement various creative problem solving techniques according to nature of change. Some of techniques which are implemented for this particular change process by Tesco are discussed below. Change path: Change path refers to the types of change which can be classified by extent of change required and speed of change that need to be undertaken for the require change outcome to delivered. There are four types of change revolutionary, evolutionary, adoption and reconstruction. The speed of change is about the way that change is implemented. It may be the gradually step by step change and one time big bang change. The context of change contains of transformation or alignment. Tesco has implemented this self checkout system step by step incrementally with time framework through evolutionary change to minimize resistance. It has brought this change as a trail in superstore later it gradually increases no of self checkout system in different stores. Evolutionary change Adoption change Revolutionary change Reconstruction changeTransformation Alignment Incremental Big bang Change start point: This is the where change initiated and developed. It may be the top to down or button to up approach. According to Food and Drink European.com on 6 March 2003, the strategic manager of Tesco Richard Dobb announced this self checkout system. As per this press release the change start point of this change is top down approach. In this change initial the readiness of change is low among the employee so the strategic manager decided to implement change initiative from top to down. Change style: A Change style is the management style of implementation of change. These change styles may be the collaborative, consultative, directive, coercive etc. These change styles can implement according to nature of change. To minimize the challenges (i. e. resistance by employees), Tesco has implemented collaboration style because this model focuses on extensive involvement of employees in terms of what is the change and how deliver the change needs. This approach works by creating pull and achieving commitments through getting people to invest in the change. The strategic manager involved employees in this change initiative through face to face meeting with focus groups. Change interventions: Change intervention includes technological intervention, political intervention cultural intervention and interpersonal intervention. Change roles: In order to manage this particular change Tesco formed specialist change team including strategic manager, human resource manager and IT director of Tesco and strategic manger Richard Dobb plays vital role in this change process. Identifying and justifying change solutions that link to organizational strategic plan. Basically, Tesco has been adopting growth strategy since its establishment time. It has a well established and consistent strategy for growth. According to corporate website of Tesco (www.tescoplc.com) its strategic plan is: The rationale for the strategy is to broaden the scope of business to enable it to deliver strong, sustainable long term growth by following customer into large expanding markets at home such as financial services, non- food and telecoms and new markets aboard, initially in Central Europe and Asia and more recently in the United States. Tesco is aiming to expand business aggressively. It wants to grow the core UK business, strength non food retailing, develop diversified retail service such as Tesco personal finance, telecoms and tesco.com. as well as putting community and environment in the centre point what it does and it wishes to stand as a successful international retailer. 2.1 Evaluating a range of change implementation models Implementing change is not an easy task because it is gone through various obstacles in order to get desire future destination. For implementing change initiative there are various change model such as Kotter change model, Action research model, Beer et al six step model, Balance score card, EFQM, IIP etc. However, this project examine Kotters change model for this self checkout change project. Kotters change model This model is developed by John Kotter and also known as 8 steps model of change. The key aspect of this model is change goes through a series of stages with considerable time framework. Skipping steps creates only the illusion of speed and never produces satisfactory results and making critical mistake in any phases can have a developing impact, slowing momentum and negating hard won again. Kotter describes the change process in 8 steps as follows. Create sense of urgency In this stage organization develops sense of urgency around need for change. Organization can feel need of change through examination of market and competitors situation. Furthermore, Organization identifies and discusses key opportunities and potential threats and develops the scenarios presenting what could be happen in the future. Form a power coalition team In this step, to cope with change efforts organization builds a team with enough power and authority and encourages team to work together. Create a clear vision In this step, organization generates a clear vision that is central to the change levers and develops strategies to execute that vision. Communicate the vision In this step, organization communicates the new change vision and strategies by using every possible ways and educates new behaviour using example of the guiding coalition team. Empower other to act on the vision This step describes about removing of barriers to change. Organization change the system and structure which challenges new vision and focus on risk bearing and new ideas, activities and actions. Create short-term wins Short terms wins are the foundation of what needs to be done in order to get long term change. In this step, Organization plans for visible performance improvements and creates those improvements. Furthermore, reward people who help to meet the targets. Consolidate improvements and producing still more change In this step organization analyzes what went right and what needs for improvement. To get further improvement organization revises systems, structures and policies that unsuitable for vision and employ encourage and develop employees who can contribute to implement vision. In addition it reinforces the change process with new project themes and change agents. Institutionalise the new approaches The final step focuses on assembling the achieved change into concrete shape. For this, organization builds alignment between new behaviour and corporate culture and develops means to ensure leadership development and succession to substitute key leaders of change. This model is easy to follow because this model breaks down the entire change process into small steps clearly and it focus on the acceptance and preparedness for change rather than change itself that helps to get easier transition. Another point is that it focuses on incremental change through step by step with requiring time framework and suitable for small organizational change too. Its only con is skipping the step results the complete change process fails. 2.2 Identifying the criteria to be select a change implementation model that supports organizational change. Tesco wanted to implement self checkout system in comparatively short time incrementally to minimise the resistance to change and to increase competitive power. In order to implement change initiative strategic manager has chosen Kotters change model because the change initiative has to implement relatively in short time incrementally. Moreover, this change initiative contains small technological change and this change model is appropriate for small change too. Tesco has implemented change initiative as follows. Create sense of urgency After analyzing competitor, Tesco felt that it has to increase competitive power and improve customer service to stand as a market leader. Consequently it looked new technology that can reduce cost and improve customer service because technology is developing rapidly. In 2002 Market and Spencer brought new technology self checkout system it was closely observed by Tesco. So Tesco decided to adopt self checkout system as a change project. Form a power coalition team It formed group including area manager, supervisor and representative of trade union with enough power and authority to make the change relevant. Create a clear vision The new vision of company is: Be competitive, provide the best customer service and incorporate technology. Communicate the vision To communicate vision, the team used companys website and cascaded message through area manager to supervisor and supervisor conducted meeting with other staff to talk about what the goals mean. Empower other to act on vision Change manger conduct education and training programme to teach the benefit of self check out system in order to overcome from obstacle. Special education session has been provided to employees who was creating obstacle to go ahead. Company announced rewards to staff from each store that helped to move forward to make the aims real. Create short-term wins After the succession of trail project, Tesco put report on website and articles have been published in news. Consolidate improvements and producing still more change Institutionalise the new approaches 3.1 Demonstrating the use of analytical tools to monitor the change progress and the effect of change The change affected the employees both ways positively and negatively in terms of experiencing change and changing behaviour and these change effects are analysed and monitored through survey, meeting, interviews and seminar. To find out perception of employees regarding effect of change the strategic manager decided to conduct a survey and it was found that most of employees are in fear of job loss because they though that self scan system replace their job. Some of were happy about that they get extra time to chat with customer. Some of were excited to learn new technology and they feel it is great opportunity for them. Some of were scared about the new technology what it really do. Some of were worried about changing position and work store because technology friendly colleagues were replaced their position. In order to study change related dysfunctions meetings were organized with area manager. It was conquered that people were in some pressure that they did not want to adopt this change because of job loss, changing position and work store, new technology. Interviews were conducted with the employees who expressed their reservations about the self checkout system. Change team promised to employees that no one lose job, it does not affect the position of any staff and they give effective training programme to be technology friendly. To measure the progress monthly seminar were conducted. During these seminars many staff showed great deal of eagerness as they were keen to learn about self checkout system and most of staff showed willingness to move forward with this change. 3.2 Assessing monitoring and measurement techniques to change with in organization 3.3 Analysis strategies to minimise adverse effect of change Change leader decided to follow Kotter and Schlesinger model in order to overcome resistance to change. This model contains six approach education and communication, participation and involvement, facilitation and support, negotiation and agreement, manipulation and co-option and explicit and implicit coercion. In the phase of education and communication, the change team communicated the benefits of self checkout system and its necessity to company. They convinced employees that self checkout system wont be the cause of any job loss and changing position and employees can get extra time to chat with customer by giving example of Market and Spencer and work store and they offered comprehensive training programme for all staff. After this step some of employees again abused to move further so the change leader decided to involve the team leader of resistance group in change team. However, some of employee who are relatively mature again created obstacle to go ahead. The change team conducted special training and counselling programme for these employees. The change team also promised that they will give monetary reward if the change is completed. Thus the change team have overcome resistance to change to move further. 4.1 Identifying the process to review the impact of the change. 4.2 Analysing the results of the impact of review To analyse the results of the impact of review there is two approaches quantitative and qualitative. Quantitative approach is phenomena which independently observable and measurable.